Chinese femtech company Femometer has launched what it claims is the world’s first FDA registered, smart kegel exerciser.

Called Lilac, it is a device made to help women focus on getting their sexual and pelvic health back on track. The device connects to a smartphone via a dedicated app.

Its user-friendly approach provides easy-to-understand instructional videos that provide the user with real-time feedback, which is immediately available during the exercise routines. Unlike kegel weights, the kegel trainer’s biofeedback technology lets users track kegel training in real time to help them stay motivated and engaged.

“Femometer has launched Lilac in response to the growing market need for smarter, safer, more effective products and services for women whose health has long been misunderstood and severely underrepresented,” said Adam Lou, CEO of Femometer. “Lilac is a great new product, built as easy to use for all women to help them build muscle strength in their pelvic floor, a critically important function that plays an essential role in bladder control, intimacy and core stability.”

According to the Pelvic, Obstetric & Gynaecological Physiotherapy Network, up to a third of women experience a problem with their pelvic floor muscles at some point in their lifetime, so creating an exerciser that works for all women is vital. Research by the Mayo Clinic uncovered that several factors could weaken a women’s pelvic floor muscles, including pregnancy, childbirth, surgery, aging, excessive straining from constipation or chronic coughing, and being overweight.

When done correctly, the benefits of kegel exercises are significant. Regular and repeated kegel exercising can strengthen the pelvic floor muscles, reduce stretching, and make the muscles in the pelvic and vaginal area strong, both of which can relieve suffering related to incontinence and improve orgasms.

“Helping women to talk about and focus on strengthening their pelvic floor has been taboo for so long,” said Lou. “We’re proud to take the first step in being vocal about the health problems women experience because of this oft-neglected area of the body. At Femometer, we’re reinventing the conversation around kegel exercises and making it a more comfortable and approachable topic. We’re thrilled to be launching Lilac and can’t wait to help and support women across the world.”

Since its establishment in 2014, Femometer has developed a series of femtech products that help women manage their health by analysing data collected within its intelligent hardware. Its first product Vinca predicted women’s ovulation based on basal body temperature and a smart algorithm to help women spot unique cycle symptoms and understand their fertility.

Since 2016, Femometer has built a robust roster of female-focused medical devices, including Ivy, Vinca I, Vinca II, Butterfly and now Lilac. The company’s products have more than two million users.

Lilac is certified by the CE, FCC and RoHS.