IMC Newsdesk

Bashas’ deploys Hypersonix AI analytics

  • July 7, 2020
  • Steve Rogerson

Arizona grocery chain Bashas’ has deployed an AI-driven analytics platform from California company Hypersonix to support real-time merchandising, marketing and enterprise analytics.
 
Offered on a subscription basis for grocery retailers and other high-volume consumer-commerce companies, Hypersonix’s cloud-based deployment followed a 90-day pilot programme, and comes on the heels of Hypersonix’s $11.5m series A funding led by Intel Capital.
 
Bashas’ Family of Stores is a third-generation family-owned business founded in 1932 and has more than 100 stores in Arizona plus one in New Mexico. Due to fluctuating demand patterns caused by Covid-19, it required an analytics partner that empowered non-technical decision-makers to respond to real-time changes in shopper behaviour, availability of merchandise and other trends.
 
“We look forward to seeing how Hypersonix can identify new growth opportunities from our data,” said Edward Basha III, president and chief executive officer of Bashas’ Family of Stores. “We believe in innovation and partnership and finding ways to support our teams with advanced tools they need to better serve our shoppers and our community.”
 
Built by former executives from SAP, PayPal and IBM, the Hypersonix unified data analytics platform harnesses data-driven insights without dependency on data analysts or information technology professionals. It brings a Google-like experience to consumer commerce analytics. The company has replicated the simplicity of how one might Google something in their personal life, only at the enterprise level.
 
The platform’s accessibility means that Bashas’ decision makers can use text or voice to query their data quickly on a computer, tablet or smartphone. Hypersonix has enriched the experience with an intelligent decision agent named Jarvix, which leverages innovations in natural language processing.
 
“With Hypersonix, Bashas’ becomes one of the first regional grocery chains in the USA to embrace artificial intelligence in such a broad fashion,” said Todd Michaud, president of Hypersonix. “We are thrilled to be working with the team at Bashas’ as they embrace AI-driven analytics as a competitive edge. Like many retailers, Bashas’ is a data-rich environment that has benefited from the actionable insights our platform has brought autonomously to their team.”
 
Designed for retail, restaurant, hospitality, ecommerce, consumer packaged goods and brand manufacturers, the platform helps clients drive growth, save money and improve customer engagement.
 
“Hypersonix has an impressive and comprehensive all-in-one solution, ready out-of-the-box and they make it easy to integrate with existing data sources,” said Barry Craft, vice president for Bashas’. “Hypersonix has the right product capabilities to help grocery retailers like us find new opportunities to better serve our shoppers.”