IMC Newsdesk

Amazon offers seamless grocery experience in LA

  • September 3, 2020
  • Steve Rogerson

The first Amazon Fresh grocery store has opened in the Woodland Hills area of Los Angeles. The store is designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online.

“We’ve taken our decades of operations experience to deliver consistently low prices for all, and free same-day delivery for Prime members,” said Jeff Helbling, vice president of Amazon Fresh Stores. “Customers shopping Amazon Fresh will find a wide assortment of national brands and high-quality produce, meat and seafood. Plus, our culinary team offers customers a range of delicious prepared foods made fresh in store every day.”

The Amazon Dash Cart lets shoppers skip the checkout line, and Alexa features help them manage their shopping lists and better navigate the aisles.

“We’re excited to launch the all-new Amazon Dash Cart, which helps make a quick shopping trip even quicker by skipping the checkout line,” said Helbling. “Customers simply place their bags in the cart, sign in using their Fresh QR code in the Amazon app, shop, and exit through the Dash Cart lane to automatically complete their payment. The cart uses a combination of computer vision algorithms and sensor fusion to identify items put in the cart.”

Customers can find items in the store more quickly by using Alexa and Alexa shopping lists. When customers arrive in store, they can access their Alexa shopping list through the Amazon app or on the Amazon Dash Cart, enabling them to navigate aisles and check off items as they shop.

Throughout the store, Amazon Echo Show devices are available to ask Alexa for help finding goods.

“At Amazon Fresh, nothing is more important than the health and safety of our employees and customers,” said Helbling. “Our friends at Whole Foods Market have done a fantastic job implementing comprehensive safety measures for their team members and customers, receiving recognition as a top retailer for their Covid-19 response. We’ve taken learnings from them and applied the same safety measures in Amazon Fresh; requiring daily temperature checks for all employees, requiring face coverings for all employees and customers entering the store, offering free disposable masks for any customer who wants one, and operating the store at 50 per cent capacity.”

Through the pandemic, hundreds of Amazon Fresh store associates have supported the Woodland Hills community by offering online grocery delivery out of the store, adhering to Amazon’s safety measures throughout.

The Amazon Fresh store is in the heart of the Woodland Hills community, offering same-day delivery and pickup direct from the store. Shoppers can pick up their orders by visiting the service counter or by pulling up to a dedicated pick-up parking spot. Amazon Fresh also offers Amazon.com package pick-up and free package-less product returns.

“We’ve taken our decades of operations experience to deliver consistently low prices for all, and free same-day delivery for Prime members,” said Helbling. “When customers visit the store, they can shop low prices across a range of national brands, quality produce, meat and seafood.”

Additionally, customers will earn five per cent back at Amazon Fresh when they use their Amazon Prime Rewards Visa Signature Card or Amazon Prime Store Card at checkout.