Proving the Business Case for the Internet of Things

NEC and Microsoft partner on analytics-based digital signage

Steve Rogerson
June 9, 2016
At this week’s InfoComm show in Las Vegas, Japanese company NEC is demonstrating a platform that delivers context-aware digital signage to the audience while also capturing analytics data which, in turn, are delivered via the cloud.
Targeting the retail and transportation markets, it combines the NeoFace Engage analytics system from NEC, the Microsoft Kinect camera system, the Microsoft Kinect ambient intelligence toolkitand StratosMedia content management software.
“We have worked with NEC biometrics for many years, and Engage is a natural progression of the most accurate age and gender analysis platform in the market,” said Brian Hammett, president of California-based StratosMedia. “StratosMedia, together with NEC and Microsoft, has created an intelligent platform that is comprehensive, accurate, fast, and delivers absolute real-time system-wide tracking and analytics.”
The retail tool delivers real-time digital signage content based on camera triggers, while at the same time delivers back-end analytics information on the ages, genders and dwell times of the audience.
NEC Display also announced a set of 4K, data analytics and kiosk products at the show. The company is showing applications across key vertical markets, such as education, retail and transportation.
“NEC Display is committed to empowering its customers and partners to share, present, review, control and analyse information with the goal of fostering stronger relationships and better connections with key constituents,” said Richard Ventura, vice president at NEC Display.
With partner True Definition Network, NEC Display is demonstrating Moving Murals ultra high-definition 4K content on NEC UHD large screen displays, ranging from 140 to 250cm. Included is a one-year subscription to 4K content, NEC Display’s Intel i5 powered OPS (open pluggable specification) computer, and an NEC UHD display. These make it easier for organisations and channel partners to adopt UHD displays and showcase 4K content.
“The synergy between True Definition Network and NEC provides the perfect fusion of art and technology, delivering new-to-market design concepts and experiential visual solutions to discerning customers,” said Aaron Rees, CEO of True Definition Network. “We’re excited to be a part of NEC’s commitment to enhance client satisfaction and support customer demands in the adoption of UHD 4K displays in the marketplace.”
Partnering with Peerless-AV and Alive Promo, NEC Display is also showing kiosks, including its 107 and 118cm V series displays integrated with touch overlays, Necops computers powered by Intel, and directory board software from Alive Promo. Coming in portrait and landscape orientations, these will target the education, retail, transportation and hospitality markets.
“We’ve talked to a lot of customers across industry sectors about what they want in their kiosks, and flexible installation, ease of use and the chance to make great first impressions with customers were key benefits,” said Brian McClimans, vice president at Peerless-AV. “Our partnership with NEC Display has yielded several powerful solutions that address those needs.”
Sam Rogers, CEO and president of AlivePromo, added: “Our proven templates and our AlivePulse web based content management system are the perfect complements to a kiosk offering well thought out by NEC. End users will get best in class hardware, software and services with the new NEC packages.”