Proving the Business Case for the Internet of Things

Kroger and Nuro start autonomous deliveries in Houston

Steve Rogerson
May 1, 2019

Kroger, America's largest grocery retailer, and robotics company Nuro have launched an autonomous grocery delivery service in Houston.
It will start with the South Post Oak store followed by the Buffalo Speedway store later this spring. Houston is the second market for Kroger and Nuro's delivery service, and the first public use of Nuro's self-driving fleet in the city.
"Nuro's initial application of transporting goods through self-driving technology has allowed us to build a real service and have immediate impact on communities," said Nuro co-founder Dave Ferguson. "We are excited to introduce Houston to our time-saving service that provides customers with their groceries quickly and safely."
Like the first pilot in Scottsdale, Arizona, Kroger and Nuro are starting the service with Nuro's manual and self-driving Toyota Prius fleet, and will introduce the next generation of Nuro's custom driverless vehicle later this year.
"We're excited to launch our autonomous vehicle delivery pilot with Nuro in Houston, a leading city that embraces innovation and technology," said Marlene Stewart, Kroger's Houston division president. "Kroger continues to redefine the customer experience, and we're thrilled to provide our customers with a new way to have their groceries delivered. We thank Texas governor Greg Abbott, Houston mayor Sylvester Turner and the Houston community for being terrific partners and for supporting consumer-focused robotics."
Shoppers can place orders for delivery seven days a week. They shop via or the Kroger app and place orders based on slot availability. Grocery orders can be scheduled for same-day or next-day delivery by Nuro's fleet of manual and self-driving vehicles.
Kroger has nearly half a million associates who serve over nine million customers daily through a seamless digital shopping experience and 2779 retail food stores under various banner names.
California-based Nuro combines software and hardware expertise to design and build products that accelerate the benefits of robotics for everyday life. Nuro's first product is a self-driving service for local goods transportation.