Proving the Business Case for the Internet of Things

IoT Buyers Flock to New IMC Online Events

London (25 June 2020): Four days of online Internet of Things conference programming in September and October are being planned for adopters of IoT technology, with topics covering both consumer and industrial applications for the Internet of Things. The IoT M2M Council - a community of 25,000 enterprise users and product makers that buy IoT technology - will hold its first "IoT Days" event on four successive Thursdays, starting on 10 September 2020. IoT solutions providers of all kinds are encouraged to participate as speakers and sponsors of the event.

"We held our first full conference program online in April with great results. We rushed to put that April event together, when several trade shows were cancelled, and it covered primarily industrial IoT topics," says Sara Brown, IMC Chairman and VP of Marketing at MultiTech. "With relatively little time to promote it, we drew over 700 registrants, more than 70% of whom identified as buyers of IoT technology. We're confident that we can improve on those results in September."

Success has led the IMC to expand the event's scope, going beyond the industrial theme with coverage of consumer IoT topics, such as solutions for wearables, the automotive sector, and the smart home on separate days. Companies that are not represented on the IMC Board of Governors will be allowed to participate in the conference at a premium. The bulk of the audience is again expected to come from the group's rank-and-file membership of 25,000 qualified IoT buyers from 24 different B2B markets.

"The IMC has long been one of the industry's strongest Webinar platforms. With COVID-19 lockdowns increasing the popularity of online events, we continue our commitment to deliver great content, with sessions covering 5G, AI, public cloud, edge compute, IoT in the supply chain," says Brown, "To get an audience comprised of 70% buyers at an event like this is almost unheard of. We intend to provide a platform for solutions providers to communicate with IoT adopters that need us during this difficult time."

For more information about IMC's IoT Days event in September, click here.

About the IoT M2M Council
The IMC is the largest trade group dedicated to the global IoT/M2M sector - with over 25,000 IoT enterprise users, product makers/designers, and apps developers that buy IoT solutions as members. Board Sustainer-Companies include 1NCE, Aeris, Amazon Web Services, AVSystem, BICS, Digi International, HPE, iBasis, KORE, Losant, MultiTech, NimbeLink, Pod Systems Group, Semtech, Taoglas, Tata Communications, Telit, u-blox, and Vodafone. Visit IoT M2M Council.