Cooking and decorating brand Zôdio has rolled out PoS technology from Spanish firm Openbravo to all its stores in France so it can offer omnichannel capabilities and more efficient customer service.

After a three-month pilot, Zôdio completed the rollout of Openbravo PoS to its 20 stores and 220 PoS terminals.

Zôdio turned to Openbravo when it needed PoS technology that complied with the French anti-fraud law. In addition, Zôdio was looking for an omnichannel platform to improve its customer service. The Openbravo PoS was already certified to comply with the legislation and, thanks to its omnichannel capabilities, it has proven a suitable fit.

Zôdio now has a feature-rich mobile PoS system that supports customisable products, utensils, equipment and consumables, along with services to personalise and live a unique experience. Store associates now have full stock visibility at the point of sale and can offer customers services such as click and collect, and options such as home delivery, which can be arranged in the store. In addition, it integrates tightly with other Zôdio systems.

“We were particularly impressed with the functional capabilities of the Openbravo PoS as it has allowed us to improve the service levels we offer to Zôdio customers,” said Arnaud Tételin, CIO of Zôdio. “In addition, Openbravo has worked tirelessly to meet the tight deadlines we set to roll out these new capabilities to all our stores.”

In the store, the checkout experience has been improved. Store associates can use mobile terminals anywhere in the store as queue busters to reduce checkout lines. Also, mobile terminals can be used in the cooking and creative workshops that Zôdio runs in its stores to avoid customers having to go to checkout queues to pay for articles after the workshop.

The PoS supports digital receipts and low-touch scenarios such as kerbside pickup and it can be easily and quickly configured to act as a self-checkout, a mode that has been trialled in one store and may be expanded to others.

“As Zôdio clearly demonstrates, the physical store continues to play a key role in specialty retail areas, both as a venue to experience products as an omnichannel fulfilment hub,” said Bruno Menteaux, general manager of Openbravo in France and northern Europe. “We at Openbravo share this vision. Zôdio challenged us with ambitious goals in terms of digital and omnichannel capabilities, but also in terms of timing. Thanks to Zôdio and Openbravo working hand in hand as a strong team and thanks also to Openbravo’s software and cloud capabilities, we achieved our goal.”

Zôdio has 20 stores in France and employs more than 1100 people. It stocks more than 30,000 products to fit out, accessorise and decorate the home. It is part of Adeo, a DIY retail group in France and the third largest in the international DIY market with a presence in 15 countries, more than 114,000 staff and a turnover in 2018 of more than €23bn.

Openbravo offers a cloud-based omnichannel software platform for retail and restaurant chains seeking to accelerate their digital transformation and omnichannel strategy. International brands such as But, Caroll, Decathlon, Rubaiyat, Sharaf DG and Toys R Us use Openbravo technology, which has more than 18,000 back office users and 60,000 point of sale terminals using its technology.