The Dallas Cowboys are going check-out free using technology from Californian firm Zippin.

AT&T Stadium, home to the iconic Dallas Cowboys (www.dallascowboys.com), is one of the latest NFL stadiums to launch Zippin checkout-free at its venue.

The announcement was made by Legends Hospitality (www.legends.net) as part of its unveiling of new food and beverage options for the 2024-2025 season.

With Zippin’s seamless checkout-free experience, fans can spend less time waiting in queues and more time enjoying the game or live event.

Shoppers will use a credit card or mobile wallet to enter the store, grab what they want, and simply leave. Zippin’s AI-powered platform identifies purchases and automatically bills shoppers for what they take as they exit. There’s no checkout queue and no scanning. With shopping trips as fast as 30 seconds, Zippin says it gives fans much more time to enjoy the game.

“We’re proud to collaborate with industry leaders like Legends Hospitality who recognise that great food and beverage options are only part of the overall concessions experience,” said Krishna Motukuri, CEO of Zippin (www.getzippin.com). “Empowering fans to purchase great food without long lines enhances the gameday experience for fans and helps operators serve more guests in less time.”

AT&T Stadium, with the NFL’s largest seating capacity and one of world’s largest HDTVs, is known for its history of technology innovation. Adding Zippin-powered checkout-free concessions is yet another step towards giving fans a better gameday experience.

After a soft launch earlier this year, the Zippin-powered store is open in the upper concourse, section 450.