Wirecard helps Unas achieve frictionless checkout

  • April 14, 2020
  • imc

By using Wirecard’s payment technology, Hungarian ecommerce agency Unas is helping its merchants offer customers a frictionless checkout experience.

Unas supports nearly 5000 active online stores. The partnership will see German company Wirecard’s financial technology integrated as payment service provider (PSP). As a result, merchants can leverage Wirecard’s payment technology for their online shops.

Based in Sopron, Hungary, Unas empowers all kinds of merchants, ranging from cars to furniture, in the region to move their businesses online through its ecommerce site development tools. Through a subscription model, businesses get professional, built-in features and integrations without the capital expenditure. These include all the necessary functions for the operation of an ecommerce site such as persuasive marketing options, shopping incentives, social media tie-ins and different payment options.

Today, an ecommerce site’s success depends on ensuring that customers can use their preferred means of payment and that their checkout experience is seamless. When a merchant chooses Wirecard as its PSP, it benefits from acceptance of all major payment methods, an easy integration, integrated fraud protection and additional banking services.

“We open up a whole new world to legacy businesses struggling to survive through traditional retail methods alone,” said Gáll Barna, business development manager at Unas. “With our solutions, merchants of any size and industry can launch their online shop and become operational in minutes. Key to these merchants being able to compete on a global footing is the ability to ensure a smooth and frictionless payment experience for all. Wirecard provides the most comprehensive payment technology on the market so was an obvious choice as a PSP integration partner.”

Unas was the first to introduce the concept of an ecommerce site as a service to the Hungarian market and now hosts a fifth of all Hungarian online stores. Since inception, 27 million shoppers have bought from the ecommerce sites it hosts.

“Having Wirecard as a payment service provider adds real intrinsic value for the merchants Unas works with,” said Roland Toch, managing director for central eastern Europe at Wirecard. “Through this agreement, they can implement the payment options demanded by their customers. Whether they are big global enterprises, or traditional family-run micro-businesses, they get the most advanced payment system at their fingertips.”

Wirecard provides businesses and consumers with an expanding ecosystem of real-time value-added services built around digital payments. This ecosystem concentrates on the areas of payment and risk, retail and transaction banking, loyalty and couponing, data analytics, and conversion rate enhancement in all sales channels, whether online, mobile or PoS.