Wireless power specialist Wi-Charge has released an updated version of its wirelessly charged LCD display for retail stores. The new 9-inch Wi-Spot is wirelessly powered and can be placed anywhere in retail stores, including shelves, refrigerator doors or the head of a gondola, without running wires or replacing batteries. It is 300% larger in size than earlier Wi-Spot designs, which boosts brands and retailers in making products stand out in stores.

Wi-Charge’s is designed to eliminate the cost of installing in-store video marketing platforms. The Wi-Charge solution allows installation of video displays next to products and at eye level, targeting customers with timely marketing messages. Previous 5″ and 7″ Wi-Spot devices have driven a 100% sales lift when placed on store shelves next to products, according to Wi-Charge.

“Wi-Charge’s video displays have had a dramatic impact on product sales for leading CPG brands in a very short period of time,” said Richard Valdes, marketing director and new business development, The Retail Group. “We worked with a number of brands to rapidly install Wi-Spot’s at the store shelf to promote lactose-free, non-refrigerated milk, and they saw a 110% lift in sales. As a result, we plan to significantly expand the deployment of Wi-Spots across stores. I see a big future for Wi-Spots in retail.”

“Retail media networks are like Google ads for in-store shopping, giving customers a final nudge in their buying journey,” said Ori Mor, co-founder and chief business officer, Wi-Charge. “To be effective, product information must be seamlessly delivered at eye level on the store shelf. Wi-Charge wireless power makes this possible, and the sales boost our customers see proves it.”