WE Fashion, one of the Netherlands’ most recognised fashion retailers, has selected Oracle Cloud to redesign its business processes and increase the agility and security of its omnichannel operations.

The family-owned business established in 1962 caters to men, women and kids in over 25 countries across various channels and online partners. By moving to the cloud with the Oracle Retail Suite and Fusion Cloud Warehouse Management (www.oracle.com/scm/logistics/warehouse-management), WE will be able to leverage the power of AI to optimise merchandise management across its 133 stores and distribution centres, enabling an enhanced experience for shoppers no matter how or where they shop.

“WE Fashion has been on a multiyear IT transformation spanning our entire technology landscape,” said Joris Aperghis, WE Fashion’s CEO. “As a long-time partner, Oracle was a natural option as we looked to move our systems to the cloud, enabling enhanced business continuity, strengthened cyber security and greater innovation. After a very thorough comparison with alternative vendors and detailed discovery process with Oracle, we chose them. With these systems, we will be well positioned to support growth, navigate the changing demands of the market, and continually delight and engage our customers.”

WE will implement Oracle Retail Merchandising Cloud Services with Retail AI Foundation (www.oracle.com/retail/ai-analytics) to help automate best practices, optimise stock allocation and planning, and leverage core retail AI and machine learning to make more proactive and informed decisions on assortments, offers, inventory placement, forecasts, planning, buying, pricing and more.

Oracle Retail Supplier Evaluation will also help WE operationalise its sustainability commitments and support ESG reporting requirements by collecting insights directly from suppliers on elements such as greenhouse gas emissions.

And Oracle Warehouse Management, part of Fusion Cloud Supply Chain & Manufacturing (SCM), should boost efficiency for WE’s distribution centres to meet demand-driven fulfilment and provide better inventory visibility.

“By advancing its digital transformation in the cloud with Oracle, WE will be able to enhance security, business processes and efficiency from its distribution centres to its storefronts,” said Alex Alt, executive vice president at Oracle. “Coupled with the power of AI, these technologies can help WE make more informed decisions and pivot faster to respond to market and consumer trends.”

With 133 stores and 1500 employees across the Netherlands, Belgium and Switzerland, WE Fashion (www.wefashion.com) is also distributed by pure players in 25 countries, including Austria, France, Italy, Spain, Finland, Poland and Denmark. The international organisation’s distribution centre and headquarters are in Utrecht, Netherlands.

Oracle (www.oracle.com) offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud.