Online furniture store Wayfair has launched an immersive video experience that shows consumers products across every room in the house: Wayfair On Air. Available through the mobile Wayfair app, currently only on the iOS version, Wayfair On Air adds entertainment and ideas to the store’s mobile shopping app. New episodes will launch daily throughout the week.

At launch, Wayfair On Air’s content line-up includes studio show formats as well as a glimpse into creators’ own homes. Studio content includes The Wayfair Rundown, a daily format that focuses on affordable solutions for homes of every size and style, and Two-Spaced, designed around multi-functional living. The list of creators includes celebrity chef Danny Boome, family blogger Amiyrah Martin, and shopping expert Albany Irvin. Consumers can also find holiday deals as well as seasonal tips.

Consumers access Wayfair On Air on the Wayfair app by tapping the “Watch” button in the bottom navigation bar. They can view episodes and browse every product featured while they watch, and add items to their Lists or cart.

“At Wayfair, we focus on delivering the best possible shopping experience for home through great value and service, an unmatched selection, and innovative tools to help our customers create spaces that are just right for them,” noted Steve Oblak, Chief Commercial Officer, Wayfair. “With Wayfair On Air, we’re bringing amazing video content to our seamless mobile shopping experience, making product discovery entertaining and fun. We look forward to building upon this feature as we further expand our cast of creators and deliver even richer content experiences that engage and inspire our customers.”

Wayfair generated $14.8 billion in net revenue for the twelve months ended June 30, 2021. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, Wayfair employs approximately 16,000 people.