Walmart customers can try on makeup virtually before buying thanks to technology from Taiwanese company Perfect.

Perfect is an artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology provider. It is collaborating with Walmart to launch an innovative makeup virtual try-on experience via the Walmart iOS app.

This will let Walmart customers virtually try-on makeup products across the blush, lip colour, eye shadow and bronzer categories and discover their perfect shade.

As AI and AR technologies become more integral to deliver personalised and sustainable shopping experiences, the virtual try-on experience is set to enhance the Walmart shopping journey, empowering customers to try-on multiple makeup shades in seconds through a hyper-realistic AR view.

“As a destination for beauty, we’re committed to identifying new and emerging opportunities to inspire our customers and create more personalised, seamless, customer centric shopping experiences,” said Creighton Kiper, vice president of beauty at Walmart. “That’s why I’m so excited that Walmart is launching beauty virtual try-on, to offer customers a more engaging and convenient try-on experience on the Walmart app.”

Walmart’s virtual try-on experience features Perfect’s face AI offering, which is powered by AI deep-learning technology to create hyper-realistic AR-powered makeup filters for customers to try-on digitally. The experience will allow shoppers to try-on more than 1400 products virtually from Walmart’s brand assortment including Almay, Black Radiance, CoverGirl, Elf Cosmetics, Maybelline, NYX Professional Makeup, Revlon, Rimmel, Neutrogena, Wet n Wild, and Lip Bar.

The technology, which does not store customer data, is quickly becoming essential in the beauty retail space, delivering personalised experiences and empowering shoppers to try-on dozens of shades virtually in seconds to find their best match. The virtual try-on experience also eliminates the need for physical product samples, helping reduce product waste and harmful impacts to the environment, and promote a more sustainable future.

“As beauty customers turn to retailers for personalised advice and product recommendations, we are thrilled to be collaborating with Walmart to build an enhanced try-on experience with cutting-edge AI and AR technology,” said Perfect CEO Alice Chang, “With hundreds of brands worldwide currently leveraging Perfect’s AI and AR virtual try-on, we’re excited to make this technology more accessible to the thousands of customers who shop Walmart Beauty every day. As we look to the future, AI and AR-powered technology will continue to be integral for Walmart and other retailers to engage customers and offer customised shopping experiences to all.”

To see more of the Walmart makeup VTO experience go to www.walmart.com/cp/virtual-try-on-beauty/4556767.

Perfect (PerfectCorp.com) is a SaaS AI and AR beauty and fashion technology provide.