Retail analytics firm VSBLTY Groupe is deploying its ‘Store as a Medium‘ technology in Lulu Group retail outlets. The company, headquartered in Abu Dhabi is one of the largest retailers in the Middle East with 238 outlets in the Gulf Cooperation Council area, and is listed as among the world’s 50 fastest growing retailers. The deployment also includes System Security Solutions Company (3S), VSBLTY’s local partner in the region.

Digital Displays will be installed in select stores, with a view to roll out to 200 plus locations in the next 2 years, based on data from current key performance indicators. Initial installations will include Smart Cooler screens, 55″ screen kiosks, and end cap locations that feature digital headers and shelf strip screens.

VSBLTY will utilise its DataCaptor software, camera and sensor technology with its artificial intelligence (machine learning and computer vision) to provide anonymous  real-time shopper analytics and audience impression measurement. DataCaptor will be coupled with VSBLTY’s CMS (VisionCaptor), which delivers custom-triggered content based on who the camera “sees”, either by age or demographics. Additional attributes can be added as new machine learning development is completed.

The primary long-term goal will be to maximise in-store revenue between current and future trade and media programmes and the collection and optimisation of first party data. The programme can also deploy marketing tactics developed in conjunction with the LuLu loyalty programme.

The Store as a Medium programme will generate multiple revenue streams for the partnership including, but not limited to, Project Management fees, Media Sales, Content Management and SaaS fees for VisonCaptor & DataCaptor.

“We couldn’t be more pleased than to be working with companies the calibre of Lulu Group International and 3S in the Middle East,” stated VSBLTY Co-founder & CEO Jay Hutton. “Lulu’s market penetration is second to none in the region and they are perfectly positioned to become the leading Retail Media Network in the Middle East. This is a very exciting time for VSBLTY as we deploy more international programmes and gain recognition for providing the best AI tools for retailors and brands to take advantage of the fasted growing advertising model on the planet.”