Virtual shopping centre breaks physical barriers

  • October 24, 2023
  • Steve Rogerson

A virtual reality shopping centre in Vietnam is offering what it claims is an experience in a digital space that is better than real life.

Not only does VrMall help customers have new and interesting experiences, but it is also an opportunity for business owners to develop beyond what is possible in a physical store.

VrMall was developed by VR360, a young technology enterprise in Da Nang city, with the mission of creating products for Vietnamese people such as travel maps, smart cities and metaverse. With VrMall, VR360 hopes to be a bridge to shorten the distance between businesses and customers.

Not only does it help customers save shopping time, but it also creates a sense of peace of mind when participating in the virtual space because all information about the store or product is clearly shown.

Store owners and showrooms can conveniently display and label content to convey information related to brand identity as well as products. VrMall is becoming an unlimited gathering place of stores, brands and different industries.

In addition to opening virtual reality stores for businesses, VrMall ( can be completely duplicated to create a version of fairs and exhibitions so they can increase visits, expand scope and extend exhibition time compared with traditional physical events. This is suitable for trade promotion events, exhibitions, and scientific and technical fairs.

“When participating in exhibitions and fairs, the time to prepare and display the booths is too short, unable to promptly reach customers and partners,” said Trinh Cong Quang, CEO of VR360. “So, the appearance of VrMall helps businesses solve these problems when products are displayed visually, with depth, and easily for viewers visit and explore.”

Tran Van Quang, deputy director of business at Amico Vietnam, added: “The VrMall booth was very good. In line with the company’s mother and baby product business, many customers who have experienced shopping on Amico’s virtual store have rated this experience as very good and interesting.”

VR360 ( is ready to let organisations and individuals who intend to start a business open virtual reality stores free of charge. More than 100 sample booths are designed to suit many business areas, helping them make appropriate choices. In addition, when businesses need to own a virtual showroom with their own imprint, they can use VrMall’s custom packages.