Los Angeles luxury fashion retailer John Elliott has selected Canadian retail technology firm Tulip to give customers a more personal and contextual experience online and in-store.

John Elliott was founded in 2012 with the objective to combine functionality and modernism. The brand’s momentum has steadily increased since its inception and, with a growing client base, John Elliott was looking for a way to sustain its customer experience while integrating its physical and digital stores.

“The John Elliott customers are at the heart of our brand,” said Brendon Gerisch, John Elliott chief commercial officer. “As we grow, we feel the need to invest in technology to help ensure our customers continue to get the highest quality products and experience with us. We felt Tulip was best in class, so partnering with them as the first Shopify integration was exciting. We look forward to the continued partnership ahead.”

John Elliott runs its ecommerce site on Shopify. Using Tulip’s Shopify Connector, John Elliott was able to get up and running quickly and ensure data synchronises seamlessly between the two systems, meaning store associates can stay informed and customers get the channel-less experience they expect.

Tulip’s clienteling system allows John Elliott to tailor each interaction with customers based on their 360-degree profile, and assists in providing high-touch, personal connections between the brand and the customer, wherever they’re located.

LiveConnect enables John Elliott to facilitate real-time connections between associates in-store and customers online using instant chat, live video or social messaging tools such as WhatsApp.

“John Elliott’s products are functional and modern, something that we try to embody as well,” said Tulip’s CEO Ali Asaria. “Tulip is proud to be able to share in their vision. We will help John Elliott effectively manage their growing demand and ensure they continue offering convenience to their modern client base.”

Tulip provides a suite of cloud-based products that let retailers overcome industry problems and set a standard for omnichannel commerce. Partnered with Apple and Salesforce, Tulip equips helps retailers build connections with customers, fulfil orders, checkout purchases, and optimise operations to create the end-to-end experience modern customers expect.

Retailers such as Mulberry, Saks Fifth Avenue, Kendra Scott, Kate Spade, Coach and Michael Kors use Tulip to elevate the shopping experience, increase sales, and improve customer service across channels.

John Elliott is a modern luxury fashion house located in Los Angeles, California, that designs and produces luxury apparel for men and women as well as personal accessories. Through the online store, flagship retail locations and retail partnerships across the globe, John Elliott engages with customers across all touchpoints.