US wine superstore Total Wine & More is working with Rackspace Technology to advance its digital transformation through a multicloud approach.

The retailer has adopted two public cloud platforms, Microsoft Azure and Google Cloud, selecting the best cloud for each of its major technology initiatives. It chose Texas-based Rackspace to provide flexible, managed support and gained cloud optimisation expertise.

“We needed a partner who could support our multicloud strategy and provide consistent, expert guidance across both Azure and Google Cloud,” said Rob DeSantos, vice president at Total Wine & More. “Rackspace Technology not only met those needs but exceeded our expectations with their technical depth and collaborative approach.”

DK Sinha, president of public cloud at Rackspace, added: “Total Wine & More’s multicloud strategy showcases the value of choosing the right cloud for the right workload. By leveraging both Microsoft Azure and Google Cloud and partnering with Rackspace Technology for unified expertise across platforms, they gained flexibility, cost efficiency and speed. This approach is increasingly common among innovative retailers seeking to modernise faster and use multicloud as a driver of agility and customer experience.”

Rackspace’s Elastic Engineering provides ongoing support for modernising Total Wine’s inventory system and migrating backend operations to Azure, including automation with Terraform across cloud environments. Its DBA services ensure optimal performance, reliability and availability of databases supporting ecommerce and inventory systems. And its Optimizer+ delivers insights and automated optimisations that helped Total Wine reduce cloud costs by 20% in the year to date.

The partnership has empowered Total Wine to transform cost optimisation into a catalyst for innovation.

“With the finops programme and Optimizer+, we don’t just receive another set of dashboards or reports, we get actionable insights and the expertise to dig deeper,” said DeSantos. “We continue to improve efficiency and keep technology at the forefront of business growth and innovation.”

Total Wine continues to expand its footprint, now operating 284 superstores across 29 states. With Rackspace as a partner, the company has enhanced its ability to scale, innovate and deliver better customer experiences.

“With our Rackspace partnership, it’s not just the tools we’ve acquired; it’s the people,” said DeSantos. “Their team listens, adapts and consistently delivers value. It’s a relationship built on trust and shared success.”

Founded in 1991, Total Wine & More (www.totalwine.com) is an independent retailer of fine wine in the USA, offering over 8000 wines, 3000 spirits and 2500 beers.

Rackspace Technology (www.rackspace.com) is an end-to-end hybrid cloud and AI company. It can design, build and operate cloud environments across all major technology platforms, irrespective of technology stack or deployment model.