Texas Rangers adopt Amazon Just Walk Out

  • April 3, 2023
  • Steve Rogerson

Globe Life Field, home of the Texas Rangers baseball team, is the first sports and entertainment venue in Dallas area to use Amazon’s Just Walk Out technology.

Two convenience food outlets are now open at Globe Life Field using Amazon’s technology.

Amazon’s physical retail technologies are designed to enable an effortless and convenient shopping experience by eliminating checkout queues and reducing friction by giving shoppers the option to pay with their palm. Visitors at the Just Walk Out technology and Amazon One-enabled stores at Globe Life Field can insert their credit card or hover their palm at the entry gates to shop.

“We are excited to be collaborating with Amazon and Delaware North to add this new shopping experience to Globe Life Field,” said Rob Matwick, Texas Rangers executive vice president. “The Express Grill locations will offer added convenience and quicker transactions, allowing fans to spend more time watching a Rangers game or event and less time standing in line.”

When shopping at Express Grill, anything a shopper takes off a shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart. When they have completed their shopping, they can leave the store and the credit card they inserted or linked to their Amazon One ID will be charged for the items they took.

“The team at Globe Life Field recognises that fans want a fast and frictionless way to get hot food, snacks and beverages, without having to wait in line and miss any of the action,” said Dilip Kumar, vice president at AWS. “We’re thrilled to work with Delaware North to bring our checkout-free technology and palm identity and payment service, Amazon One, to this state-of-the-art stadium to improve the fan experience.”

The outlets, which are branded Express Grill and operated by food and retail partner Delaware North, are near sections 108 and 124. Offerings include cheeseburgers, hot dogs, bratwurst, sausage and corn dogs, along with an assortment of packaged beer, spiked seltzers, soda, bottled water, chips, candies and sundries.

“We are always looking to improve speed of service and convenience for guests,” said Casey Rapp, Delaware North’s general manager at Globe Life Field. “Delaware North has experienced the benefits of deploying Amazon’s Just Walk Out technology and Amazon One in many professional sports venues. What’s unique about our Globe Life Field locations is both are truly one-stop shops, with a menu of hot, prepared food to go along with snacks and beverages.”

Delaware North employees will serve as greeters and provide in-store assistance as needed. Those purchasing alcohol will be required to show their ID to a store attendant for age verification.

Delaware North annually serves more than a half-billion shoppers across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels, and casinos.