Teamwork Commerce is helping cowboy boot maker Lucchese transform its in-store operations.

The partnership will see Teamwork Commerce deploy its omnichannel retail technology across over 100 point-of-sale (PoS) devices, ensuring seamless, high-touch interactions between Lucchese staff and customers.

The implementation will enable staff to move freely throughout the store, engaging with customers wherever they are. Using cloud technology that supports a centralised database with real-time data across all channels, Teamwork Commerce provides in-store workers with seamless access to information required to deliver a connected and personalised shopping experience.

Lucchese will also leverage Teamwork’s partnership with Adyen to streamline payments. Teamwork’s integration of Adyen’s pay-by-link functionality will give additional checkout options, providing a secure way for staff not to miss a sale. Customers can use their preferred payment methods on branded, secure pages optimised for any device. As a result, the retailer can provide secure payment options to deliver seamless checkout experiences.

“Delivering seamless customer experiences has become more important than ever,” said Tim Latiolais, chief financial officer at Lucchese (www.Lucchese.com). “We aim to tie our high-quality products with top-tier shopping experiences to ensure an optimal level of customer satisfaction. We believe our partnership with Teamwork Commerce will empower us to ensure our store associates are equipped with the right technology to seamlessly complete checkout transactions, faster and more efficiently.”

Amber Hovious, vice president at Teamwork Commerce (www.teamworkcommerce.com), added: “Lucchese is on a mission to provide unparalleled in-store experiences while maintaining the heritage and craftsmanship the brand is known for. We’re confident that our commerce solution will redefine the PoS experience for Lucchese customers and look forward to our continued collaboration.”

And Davi Strazza, president of North America at Adyen (www.adyen.com), said: “By unifying their commerce experience, from in-store to online, they’ve streamlined everything from terminal management to integrated returns, enabling faster rollouts and consistent service across channels. With enhanced capabilities like pay by link, larger screens for richer interactions and real-time customer insights, Lucchese is building a smarter, more connected retail journey, backed by scalable infrastructure that supports their continued growth. Lucchese is turning payments into a strategic advantage, one that supports their rapid growth and deepens customer relationships across every touchpoint.”

By leveraging Teamwork Commerce omnichannel technology, Lucchese should be able to streamline in-store operations, integrate the entire retail ecosystem, and empower staff to provide better customer experiences.

With 31 stores across Texas, Montana, North Carolina, Georgia, Colorado, Tennessee, Oklahoma and New Mexico, Lucchese crafts premium cowboy boots and apparel. Established in 1883, Lucchese uses craftsmanship techniques to build handmade boots.