Israeli supermarket chain Super Sapir has ordered 3000 smart shopping trolleys from A2Z Cust2Mate at a total contract value of $30m.

The deployment will begin in the first half of next year. The agreement follows a similar commercial model of previous large-scale rollouts, in which Super Sapir will pay a monthly fee per cart for 60 months. The monthly fee covers the smart carts, charging stations, software, management system, dashboards, and maintenance and support services that ensure long-term platform performance and innovation, while generating recurring revenue for A2Z Cust2Mate.

In addition, A2Z Cust2Mate has received the exclusive right to commercialise the digital services provided on or generated by the smart carts platform within the Super Sapir chain, including advertising and media services, data collection and analysis, and the provision of services to third parties (digital marketplace), all subject to applicable commercial and privacy laws. As part of the agreement, Cust2Mate will pay Super Sapir a fixed amount for every 1000 advertisements sold.

“At Super Sapir, innovation is part of our DNA,” said Oren Sapir, CEO of Super Sapir. “Deploying Cust2Mate’s smart carts across our network reflects our commitment to becoming one of Israel’s most technologically advanced retailers. These carts allow us to deliver a more personalised, seamless and efficient shopping journey for every customer, while unlocking new digital advertising and retail media opportunities that will strengthen our business for years to come.”

Gadi Graus, CEO of A2Z Cust2Mate, added: “Super Sapir’s decision to deploy Cust2Mate across its national store network is another clear signal that smart carts are moving from pilot to scale. With thousands of carts on order, we’re creating a future where digital, personalised and checkout-free shopping becomes the default in physical stores. We’re thrilled to partner with Super Sapir to deliver that experience to their customers.”

Super Sapir (www.supersapir.co.il) is a privately held nationwide supermarket group in Israel, founded in 1996 by brothers Avinoam and Oren Sapir, who serve as co-CEOs and owners. The company operates more than 50 stores under several banners including Super Sapir and Neto Discount.

Israeli firm A2Z Cust2Mate (www.cust2mate.com) says its flagship innovative smart carts are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.