California-based StrataVision has launched the Consumer IQ performance hub, an analytics interface to give retailers a clear, unified view of what’s happening across their stores and what to do about it.

The hub consolidates shopper behaviour, operational performance and sales insights into one customisable interface. Teams across corporate, store operations, merchandising and loss prevention can choose the metrics that matter most and quickly compare performance across locations, regions or formats. This should result in quicker understanding, faster action and better outcomes.

An advantage of the platform will be its built-in predictive and prescriptive intelligence. Instead of just reporting activity, the hub recommends actions that improve conversion, service levels and space use. Retailers can also review dynamic shopper path patterns to understand movement, dwell and department-level performance down to the day of the week.

A notification section highlights high-touch alerts such as traffic surges, service gaps or safety events so operators immediately know where attention is needed. Alerts can be delivered through multiple channels, including headsets, mobile devices and other in-store communication systems, ensuring teams receive timely information wherever they are.

“We built the Consumer IQ performance hub to give retailers clarity in an environment that’s more complex than ever,” said Bjoern Petersen, CEO at StrataVision. “The performance hub transforms millions of data points into the insights and next steps leaders need to protect revenue, elevate operations and make every square foot count.”

Scott Endres, vice president of product management, added: “With everything in one place and easy to compare, retailers finally get the visibility they need to see what’s working and where adjustments can drive immediate impact.”

The hub is available to StrataVision customers globally. For more information, see www.stratavision.com/solutions/consumer-iq/.

StrataVision’s AI powered, computer vision platform improves on-site analytics, enabling businesses across geographies to unlock actionable insights for smarter decision-making, increased operational efficiency, enhanced security, loss prevention and customer experiences. StrataVision (www.stratavision.com) will demonstrate the product at this month’s NRF (nrfbigshow.nrf.com) show in New York.