Start-up AI tool automates online shopping
- May 13, 2025
- Steve Rogerson

US start-up Socontra has launched an AI tool and social network that helps developers build AI agents that can interact and transact with other AI agents over the internet, enabling automated online shopping.
As AI becomes ubiquitous, people and businesses will increasingly use AI agents or assistants to act on their behalf. Socontra will allow these AI agents to connect directly and automate interactions and commercial transactions on behalf of their users.
By working together, AI agents can perform tasks such as organising social activities between family, friends or team members, and facilitating automated online shopping.
The tool will also support the emergence of web agents, where businesses replicate web sites and online stores designed for humans with AI agents that service other AI agents.
Socontra’s founder, Don Perugini, has 25 years of experience with AI agents, and is the former founder of two global AI start-ups. He developed Socontra’s algorithms over a decade during his PhD and time as a scientist with the US Department of Defense.
“Although Socontra can be used for many types of AI agent-to-agent interaction, we have a unique focus on automating commercial transactions, using communication protocols that are consistent with contract law,” Perugini said.
Tools that facilitate agent interoperability have become widely popular in recent months, including Anthropic’s MCP and Google’s A2A. These tools are suitable for software systems where AI agents represent or connect with data, apps and software components.
Socontra enables AI agent interoperability for social systems, where AI agents represent and act for people and businesses, automating their social interactions.
Socontra is still under development, however a pre-release (beta) version has been made available for AI agent developers to use.
Socontra (www.socontra.com) is an agent-to-agent interoperability framework and social network that helps developers build AI agents for social systems and automated online shopping. It brings together aspects of APIs, ecommerce and social networks within one framework.