Florida-based digital signage company Spectrio has introduced content-triggering capabilities so retailers and food service operators can create smarter, more personalised in-store displays.

Instead of looping static playlists, digital displays now respond in real time to customer movement, behaviour and real-world conditions, capturing attention, anticipating needs and turning foot traffic into meaningful interactions.

As personalisation becomes the norm across digital channels, shoppers increasingly expect the same intelligent, intuitive experiences in physical spaces. AI-powered recommendations, smart assistants and tailored content have raised the bar, especially in retail and hospitality. Content triggering meets that expectation in-store, helping brands stay competitive by making their signage feel just as responsive as their web sites and apps.

By using live sensor inputs and secure data integrations, the platform helps businesses deliver relevant, real-time content without the need for touchscreens, kiosks or manual updates. The result is signage that feels less like a display and more like a conversation.

Businesses can tailor content using proximity and motion sensors that detect when someone approaches. Computer vision anonymously estimates audience characteristics, such as age range or gender. It accounts for real-time weather conditions, such as temperature or precipitation. And it uses external data sources, such as point-of-sale (PoS) systems, inventory platforms or restaurant management tools available through supported or custom integrations.

“Digital displays shouldn’t just broadcast, they should respond to their environment and audience,” said Ron Levac, chief innovation officer at Spectrio. “This technology helps create more relevant experiences for viewers, while also giving business operators better insights into customer interests and actions.”

In retail, a clothing store could use proximity sensors to shift messaging based on how close a shopper is, starting with seasonal campaigns from a distance, moving to an engagement prompt such as “come closer for more details” and finally revealing detailed product information up close.

In banking, a branch could update mortgage rate displays in real time using current market data, while adjusting content based on whether a person is walking by or standing in a queue.

In restaurants, menus could be updated dynamically throughout the day based on traffic patterns, time, and inventory, ensuring the most relevant and available items are always front and centre.

Now a core part of Spectrio’s SaaS-based digital signage platform, content triggering powered by a proprietary audience analytics engine gives businesses the ability to create rule-based triggers that determine what content plays, when it appears and under what conditions.

“Environments like shopping and dining work best when they are all about the customer’s interests and needs,” said Levac. “Screens should be dynamic and ready to engage customers in new and meaningful ways that foster brand loyalty and drive bottom-line interests. These experiences should also be as frictionless as possible. By adding additional interactive options beyond touch screens, triggering offers content authors a flexible and very modern approach to customer engagement. Even better, the analytics platform can provide valuable insights into what interests consumers and how they respond.”

Spectrio (www.spectrio.com) is a provider of customer engagement technology that help brands connect with their customers. Its suite of products includes digital signage, in-store music, on-hold messaging and scent marketing, serving over 150,000 client locations across various industries, such as retail, healthcare, hospitality and automotive.