Dimona, a provider of gift store merchandise and souvenirs, has launched MishiPay scan and go and self-checkout technology at its Space Adventure Exhibition gift store in Boston, Massachusetts.

With this technology, customers can experience a completely cashless shopping with no checkout queues or cashiers.

With MishiPay scan and go, shoppers can scan items as they add them to their cart, and checkout using their mobile device. The self-checkout system allows shoppers to scan and bag their items at their own pace, without the need for assistance from a cashier.

The technology not only streamlines the shopping process but also provides a safer and more secure experience for both customers and staff. The store is also equipped with two self-checkout kiosks to assist those who can’t use their phone to checkout.

MishiPay covers 100% of the store transactions.

“We are excited to bring this new technology to our customers, and to lead the way in revolutionising the shopping experience,” said Igor Blumberg, CTO of Dimona. “Our goal is to make shopping as easy and enjoyable as possible, and this new technology helps us achieve that goal.”

Mustafa Khanwala, CEO of MishiPay, added: “We’re excited to be a part of the future of retail with Dimona. More and more stores are shifting to a complete cashierless experience, eliminating queues and friction. We’re confident that customers will love the convenience and speed of our scan and go and self checkout.”

The idea for MishiPay originated when Khanwala waited in a queue at a supermarket for 20 minutes in the summer of 2015 to buy a single can of pop. Frustrated, he thought there must be a better way to do this, for both stores and their customers.

Later that year, the first MishiPay prototype was created, followed by Tanvi Bhardwaj, Khanwala’s best friend, joining MishiPay as chief technology officer. Soon after, the company won its first deployment at the Dandy Lab in London.