SML goes virtual to demonstrate RFID technology

  • October 6, 2020
  • Steve Rogerson

Texas RFID company SML is demonstrating its technology to retailers virtually.

With retailers unable to test out RFID in-person as a result of Covid-19, the virtual demos will allow retailers to test and implement the benefits of RFID technology and how it can impact their business operations.

With an accelerated market demand for item-level RFID and other technologies that are driving retailing, there is a need for a real-world collaboration space to test enhanced tools and technologies. Compounded by the additional pressure on retailers and the channel from Covid-19, retailers can now take advantage of SML’s virtual demos to learn about and test some of the latest developments that are at the convergence of operations, inventory and customer service.

“Offering virtual demos is a fantastic development in SML’s offering and means that retailers can see what our solutions can really do, completely virtually from whatever location suits them best,” said Dean Frew, senior vice president at SML. “Retailers will be able to virtually experience complete immersion in various technologies, directly aiding their digital transformation and demonstrating how these technologies can be simply applied to their business.”

Since the launch of its three retail ideation spaces in 2019 in the USA, China and UK, SML has evidenced that this collaborative approach to work through requirements, training and integrations can greatly speed up time to market and therefore increase RoI.

The virtual demos will include numerous item-level inventory management and customer experience technologies including SML’s range of RFID-enabled Inspire tags and its enterprise-grade Clarity software. Retailers will be able to experience various use cases, design options and trade-offs to deliver an enhanced experience.

With a presence in over 30 countries, SML says it has the largest global network of source-tagging service bureaus.