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Smith Micro brings touchless features to mobile-phone shops
- July 23, 2020
- Steve Rogerson
As the retail world adapts to meet the needs of safety-conscious customers, Smith Micro has enhanced its ViewSpot smart retail platform with features to help mobile-phone shops provide their customers with touchless shopping.
The added functionality facilitates touchless in-store device interactions for consumers that visit wireless carrier retail locations. Smith Micro developed the patent-pending technology in response to customer demand for touchless features.
Mobile phones on display have a notice on the screen to say the device has been sanitised. If a shopper touches the phone, the notice disappears and will only reappear once a shop worker has cleaned the phone and re-enabled the notice.
“Our company prides itself on developing the latest technology software for both consumers and wireless carriers, and as the world of experiential retail marketing adapts to current events, it’s our job as the industry leader to respond,” said William Smith Junior, CEO of Pennsylvania-based Smith Micro. “This new software functionality will help to minimise physical contact with in-store devices, while providing retail customers with the cellular product information they are looking for and our wireless carriers the valuable data they need to better serve their customers.”
By leveraging facial detection capabilities on smartphones and tablets, ViewSpot facilitates contactless device interactions that provide pricing and other device information to customers as well as on-screen sanitisation notifications to reassure consumers that safety precautions are being observed with respect to devices on display in carrier retail stores. Equipped with these capabilities, wireless carriers will have an additional tool on hand as they work to market connected devices and wireless plans safely while meeting new consumer expectations.
“ViewSpot is one of the best ways to automate and improve retail display management in carrier retail stores and to deliver on-brand, synchronised content that facilitates autonomous, self-driven exploration of mobile devices,” said Marco Leal, vice president at Smith Micro. “By leveraging unique touchless technology, ViewSpot enables wireless carriers to provide engaging retail experiences that are inviting to safety-conscious consumers.”
ViewSpot’s touchless dynamic pricing functionality will launch on-device promotional content using technology that detects a consumer is facing the device with or without facial coverings, such as masks. In-store demo devices running ViewSpot will display sanitisation status notifications until they are touched to provide reassurance to retail customers.
Upon completing required cleaning procedures, shop workers must manually re-enable the sanitisation notification on each device. This two-step process provides wireless carriers with an extra level of precaution while also providing consumers with additional peace of mind that sanitisation procedures are being followed.
Smith Micro develops software to simplify and enhance the mobile experience, helping some of the leading wireless service providers and cable MSOs around the world. From enabling the family digital lifestyle to providing voice messaging capabilities, it has created opportunities to engage consumers via smartphones and consumer IoT devices. The portfolio also includes products for creating, sharing and monetising content, such as visual voice messaging, optimising retail content display and performing analytics on any product set.