Intelligent marketing platform Skai has launched Dynamic Commerce Ads (DCAs) to help retailers reduce omni-channel advertising friction and improve social to retailer transactions. Skai’s DCAs are designed to help advertisers create consumer-centric paths that bridge social media and retailer websites.

DCAs are designed to drive Facebook and Instagram shoppers dynamically to retailer of choice from advertisements that showcase up-to-date product details. By streamlining advertisers’ omni-channel workflow, DCAs remove the need for multiple ads for the same product that drive to different retailers. Skai’s technology allows advertisers to automate near-real time updates to product availability, price, and star ratings in each DCA for a tailored customer view. This is designed to allow brands to direct new, relevant traffic to preferred retailers while syncing inputs such as inventory for smarter management of the retailer mix.

Skai’s DCAs incorporate intelligence from Signals Analytics, an AI-based market intelligence platform acquired by Skai in 2021, to surface accurate product details from retailers’ product pages. “These insights aren’t available in traditional marketing analytics, yet are crucial to successful ecommerce decision-making,” said Gil Sadeh, Skai’s GM Commerce.

Skai’s offerings include data-driven products for market intelligence, omnichannel media activation, testing, and measurement. Skai merges the former Kenshoo and Signals Analytics capabilities. The company’s customers include Procter & Gamble, PepsiCo, Estée Lauder, Nestle, Johnson & Johnson, and Mars.