Retail shelf digitalisation specialist Simbe has launched Store Intelligence capabilities tailored for fresh food departments. The new capabilities provide near real-time visibility for some of grocery’s most operationally complex zones.

Fresh food departments now account for 42% of total grocery sales and 41% of online grocery revenue. However, they remain among the most labour-intensive and shrink-prone areas to manage. The perimeter has the highest shrink in the store, with an average rate of 6.6%.

Simbe’s Store Intelligence platform provides a range of technologies aimed at fresh food departments. Tally, Simbe’s autonomous mobile robot, scans packaged fresh goods daily, identifying out-of-stocks and pricing issues. Tally Spot, a fixed-sensor solution, provides high-frequency monitoring for fast-selling items like rotisserie chickens, pre-cut fruit, and grab-and-go meals. Virtual Tour provides immersive panoramic views of perishable zones, enabling HQ and regional teams to assess merchandising and freshness without needing to be on-site. Aisle Views provides time-lapse shelf imagery, supporting better planning, rotation, and merchandising decisions across locations. RFID-enabled Tally Spot improves freshness tracking and inventory rotation using real-time expiration data.

“Fresh is where brand promise meets operational reality,” said Brad Bogolea, Co-founder and CEO of Simbe. “Through automation the retailers leading in this space are redefining how their teams execute, how they serve shoppers, and how they grow. We’re proud to support that shift with the visibility they need to turn fresh into a true competitive advantage.”