A Silicon Valley grocery retailer has turned to Chinese technology to monitor its stores.

Roxie Market & Deli, a grocery supplier in Silicon Valley, cooperated with the Chinese retail technology provider OP Retail to maintain its service quality during the outbreak of the Omicron Covid-19 variant.

“OP Retail store inspection is an important part of our business decision,” said the manager of Roxie Market & Deli. “OP Retail’s saves us a lot of time by its standardised, territorial restraint-free solution. The six featured inspection modes improve our execution of merchandising programmes in different scenarios vastly, creating more awareness and accountability at store level.”

OP Retail’s cloud service allows Roxie Market & Deli’s supervisors to check the store through real-time streaming, which helps them identify and keep track of the problems before escalating to liabilities.

Roxie uses the in-app checklist to regulate store shelves display, promotion, employees attires and service. Anything going wrong will be recorded and sent to the store manager for further rectifiable instructions. Voice intercom can also be conducted to guide the process immediately.

After the rectification is completed, the store manager will take photos of the completed changes back to the inspector. The problem will be considered as solved only after the inspector confirms they meet the standard, thus forming a closed loop of the entire incident.

“Through this, you can easily find out issues and subsequently ensure each optimisation has been conducted correctly,” said Jayson Zhou, CEO of OP Retail. “For example, shelves display and staff service quality can be viewed and rectified on time, advertisements can be arranged more reasonably. I am confident that we can help more global brands with our extensive experience.”

OP Retail brings technology to retailers from in-depth customer traffic analysis to products display, store landing and store operation management. Covering almost 60% of the Chinese retail market, OP Retail has helped more than 2000 brands and 300,000 stores globally.