Wakefern Food, owner of the ShopRite brand and the USA’s largest retailer-owned cooperative, is one of the first retailers to use India firm Aurus’ Paze checkout payment system.

In partnership with Arizona-based Early Warning Services, Aurus has integrated Paze into its payment platform.

Paze is a user-friendly online checkout system that combines a customer’s eligible debit and credit cards into a single digital wallet and eliminates manual card entry, with no third-party app to download. Paze transactions are tokenised, bringing added security to transactions because the actual card number is not shared with merchants. The aim is to let consumers navigate the online checkout process with ease and convenience.

“With online shopper expectations higher than ever, Paze offers convenient option purchasing and provides a streamlined checkout process for eligible customers,” said Rishi Soni, vice president at Aurus. “We are confident that by enabling Paze acceptance for retailers using our platform, we’re continuing to enhance the ecommerce experience with easy and embedded options to purchase without sacrificing security or service.”

Paze was designed with merchants and their consumers in mind, providing a checkout experience that helps ensure smooth transactions without the need for manual entry of full card numbers or a Paze username and password to reduce errors and abandoned shopping carts.

More than 150 million eligible credit and debit cards from participating banks and credit unions will be available to transact with Paze-authorised merchants at the time of general availability launch.

“Paze provides merchants and their customers a better online checkout experience,” said Catherine Murchie, head of operations at Paze. “By including Paze as an online checkout option, Wakefern Food supermarkets can optimise ecommerce payments and make online purchases even easier for their customers.”

Paze is available as an online checkout option to Wakefern’s supermarket banners ShopRite and The Fresh Grocer locations, that collectively serve millions of customers each week throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.

Aurus (www.aurusinc.com) is a provider of payment processing platforms. The company offers various unified commerce platforms for businesses of all sizes, including in-store, digital wallets and online payment processing.

From a small, local cooperative that began with eight grocery store owners, Wakefern Food (www2.wakefern.com) has grown into the largest retailer-owned cooperative in the USA. Founded in 1946, the cooperative comprises nearly 50 member families who independently own and operate 365 supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island.

Paze (www.paze.com) is a reimagined online checkout system that banks and credit unions offer to consumers and merchants, combining all eligible debit and credit cards into a single wallet and eliminating manual card entry.