Shake Shack uses robots for Uber Eats deliveries

  • August 19, 2024
  • Steve Rogerson

Uber Eats is helping US fast food chain Shake Shack make deliveries in Los Angeles using autonomous robots from Serve Robotics.

Customers who order from select Shake Shack outlets in Los Angeles through Uber Eats may receive their order via Serve’s autonomous robots. The partnership marks another step forward in the expansion of sidewalk robots on Uber Eats, which has been offering Serve’s autonomous deliveries in Los Angeles since 2022, and is poised for future expansion across the USA.

“We are excited to add another national merchant like Shake Shack to our platform, a partnership made possible through the relationship we have built with Uber Eats across tens of thousands of successful deliveries,” said Touraj Parang, president of Serve Robotics. “Today’s announcement highlights the value of Serve’s world-class strategic partnerships as we work to expand our geographic footprint and deploy 2000 robots across the USA in 2025.”

Steph So, senior vice president at Shake Shack, added: “We’re thrilled about our collaboration with Serve Robotics and Uber Eats. In line with our vision of enlightened hospitality, this partnership highlights our commitment to leveraging innovation to enhance guest experiences both in and out of Shack.”

Serve’s autonomous delivery robots are optimised for efficient route planning and available on demand. The robots are designed to maintain the security of the food items during transit, providing a fully contactless delivery.

Robotic delivery increases efficiency and lowers costs; there’s no need to tip the robot.

Equipped with GPS technology and artificial intelligence (AI), the robots safely and swiftly navigate urban environments, avoiding obstacles and offering a smooth delivery experience.

“Serve has been advancing their technology for years to provide merchants and consumers with not only a futuristic experience but greater affordability, reliability and convenience,” said Noah Zych, head of autonomous mobility at Uber (www.ubereats.com). “We’re thrilled to take another step forward and give Shake Shack customers in Los Angeles a little more Uber magic through sidewalk robot delivery.”

Shake Shack autonomous robotic delivery is currently available through the Uber Eats app. To learn more about the delivery process, visit www.serverobotics.com/uber-eats.

Since the original Shack opened in 2004 in New York’s Madison Square Park, the company (shakeshack.com) has expanded to over 550 locations including over 350 in 34 US states and the District of Columbia, and over 195 international locations across London, Hong Kong, Shanghai, Singapore, Mexico, Istanbul, Dubai, Tokyo, Seoul and more.

Spun off from Uber in 2021 as an independent company, Serve Robotics (www.serverobotics.com) has completed tens of thousands of deliveries for enterprise partners such as Uber Eats and 7-Eleven.