Samsung turns to Kudos to power shopping assistant

  • November 24, 2025
  • Steve Rogerson

US AI-powered smart wallet firm Kudos is working with Samsung Wallet to power a shopping assistant bringing personalised rewards and smarter checkout experiences.

Called Samsung Pay Benefits, the shopping assistant can be used by millions of Samsung Galaxy owners who shop using Samsung’s internet browser on devices with Android Q OS or later.

The assistant helps users earn more rewards from their everyday spending by identifying the best card to use for each purchase and surfacing cashback opportunities from thousands of participating merchants, all without leaving the browser. It works across millions of shopping sites and unlocks additional cashback at thousands of popular brands and retail partners.

“Samsung has built one of the most trusted consumer ecosystems in the world,” said Tikue Anazodo, CEO of Kudos. “Together, we’re making online shopping simpler, smarter and more rewarding for millions of Samsung shoppers.”

The partnership makes it possible for shoppers to get real-time card rewards guidance while shopping online through Samsung’s internet browser, helping them increase value across their credit cards and on thousands of brands. It also makes checkout faster and easier by securely filling in payment details.

The assistant is powered by Kudos’ AI-driven rewards intelligence. Kudos (www.joinkudos.com) is an AI-powered smart wallet that helps people make smarter financial decisions by recommending the best payment methods, surfacing personalised rewards, and unlocking cashback opportunities across thousands of merchants.

Samsung Pay Benefits’ shopping assistant was launched this month in the USA and is now available for US shoppers using the Samsung internet browser. This launch builds on Kudos’ mission to help people get more value from every purchase, wherever they shop.

For more information on Samsun Wallet, see www.samsung.com/us/support/owners/app/samsung-wallet.