Restore launches app to boost in-store sales

  • September 14, 2023
  • William Payne

ReStore for Retail has introduced a new mobile visual merchandising and operations platform to optimise retailers’ merchandising and operations activities. The new system is designed to improve in-store experiences for shoppers and frontline teams, resulting in measurable increases in revenues and profits.

ReStore for Retail is a modern SaaS platform built on a scalable, flexible microservices engine. It can take advantage of emerging retailer AI technologies and offers visual collaboration capabilities promoting easy execution and sharing of best practices across a fleet of stores.

The technology enables retail operations leaders and frontline teams to collaboratively create, execute, and optimise immersive experiences for customers while maintaining consistent store and brand standards. ReStore for Retail allows real time visual monitoring of a campaign roll-out, seasonal changeover, and standardised day-to-day store activity, including loss prevention.

ReStore for Retail is currently being used by over 40 retailers in stores across three continents and several countries with ZERO customer attrition.

“With ReStore for Retail, retailers can deliver immersive in-store experiences for the shopper by enabling store associates and managers to improve the look and feel of each store, expand the breadth and depth of the inventory on the rack, highlight and feature sale products just as they are intended to be merchandised,” said Ian Fredericks, President of Hilco Consumer-Retail. “Store associates and managers become 1) more actively engaged in merchandising and branding via the platform, 2) better equipped with real-time data and visual information to make well-informed decisions, and 3) better able to perform tasks more efficiently, freeing them to spend more time with customers converting foot traffic into sales.”

A team within Hilco Global’s retail and consumer group conceived ReStore for Retail to address rising customer expectations in the face of high associate turnover. The group operates thousands of stores right alongside retailer store teams and management for over 40 years, witnessing – firsthand – the ‘good, bad and ugly’ of retail operations. “Leveraging our extensive retail and consumer experience, we identified opportunities to dramatically improve customer and frontline employee experiences to drive higher sales and profit,” said Fredericks. “When retail leaders have the tech to collaborate with associates directly and transparently, they’re empowered to execute more efficiently with a real sense of ownership and create a better customer experience. That’s when retail magic happens.”

ReStore for Retail aims to put the primary focus back into the stores, where retail and brand ambassadors interact with customers many times per day, by delivering an in-store execution platform that has been proven over time to improve customer and retail/brand ambassador experiences while delivering measurable results. “The capabilities we’ve designed into this offering reflect both our real-world experience and our clients’ direct feedback and input,” said Fredericks. “As a result, the platform converts store traffic into profitable sales by creating exceptional merchandising consistency, optimises day-to-day performance and enforces loss prevention and other retail best practices by creating user-friendly analytical solutions and dashboards, and empowers store-level retail and brand ambassadors, allowing their voices to be heard and thereby reducing costly turnover, all with no added IT integration expense.”

The ReStore for Retail mobile platform has been built with active input from retail operations, management and sales teams who truly understand the current retail environment. “It’s been so refreshing to work with an external team that’s genuinely invested in delivering a tailor made, turnkey solution to improve retail delivery and performance for us,” said Lynsey Rae, Head of Retail ANZ at JD Sports Fashion PLC. “Our associates are happier and more engaged, retention is much improved, and our store performance numbers reflect that.”