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Resonai AR guides shoppers around stores
- December 8, 2020
- Steve Rogerson
Israeli firm Resonai has launched Vera Concierge, a mobile application that uses augmented reality (AR) and artificial intelligence (AI) to provide digital concierge services to visitors of shops and commercial buildings.
Built on Vera, Resonai’s enterprise platform that transforms a physical space into an intelligent digital environment, Concierge provides personalised assistance, indoor navigation and context-aware information through an easy-to-use AR interface.
“Vera enables us to merge the digital and physical worlds so that devices and people operate seamlessly and we can create exciting new experiences for consumers and business,” said Emil Alon, CEO and founder of Resonai. “Vera Concierge is a perfect example of the type of application that not only engages end users but also delivers real value to building owners and facilities managers. Once we transform physical spaces into intelligent digital environments, the number of applications we can create is practically limitless.”
Vera Concierge is part of the Vera suite of applications for use within any commercial building. Other apps include Vera Universal Controller, which offers a way to manage and control all of a building’s IoT-enabled devices from a single, intelligent place, and Vera Maintenance Manager, which uses AR and building intelligence to automate a facility’s maintenance processes and improve the efficiency of its maintenance team.
The applications draw on Vera’s 3D semantic understanding of the environment and precise positional tracking of users within it.
Building tenants and visitors can use Vera Concierge to check in or register upon their arrival and get personalised, contactless information. The app provides turn-by-turn navigation guiding users to their destinations and offers helpful, context-aware AR content along the way at the right time and location.
In a retail environment, for example, the app can provide consumers with product information, deliver AR-based brand experiences, or simply point out where the toilets and other facilities are located.
The app provides real-time analytics on traffic flows, user behaviour, product interactions and other data as consumers move through a store or shopping mall, enabling managers to integrate brick-and-mortar data with ecommerce data to map the complete buyer journey. Vera also delivers opportunities for building owners by creating digital real estate that can be monetised through promotions, sponsorships and branding opportunities.
“Goldbeck is committed to delivering the buildings of the future, and that begins with taking a very human-centric approach to technology and the next generation of smart commercial buildings,” said Johannes Hengelage, innovation manager at Goldbeck Construction. “Vera gives us the ability to digitise our buildings and roll out innovative applications such as Vera Concierge, Vera Maintenance Manager and others that not only deliver better work environments and experiences for tenants and visitors but also improve workflows and operational efficiencies for our facilities managers.”
Vera is a SaaS that is managed by Vera Control, a desktop application that provides building administrators with a single place to manage all building operations. Vera Control provides administrators with remote management capabilities for one building or a full portfolio, and provides 3D visualisation, management for all access and permissions, and access to real-time data analytics.