New York firm Rep AI Technologies has raised $8.2m to increase development of its ecommerce sales tool.

Built using a proprietary combination of behavioural AI and large language models (LLMs), the tool enables merchants to provide personalised sales assistance at scale, turning more browsers into buyers. Seamlessly integrated with its existing tech stack and unobtrusive to shoppers, the technology drives an average 22 per cent higher increases in conversions with existing customers.

With more than 500 merchants worldwide already using its tool, Rep AI’s product-led growth model and seamless onboarding process are set to accelerate customer acquisition and further boost its 15 per cent month-over-month growth rate.

The technology leverages behavioural AI to analyse each shopper’s browsing patterns, allowing it to anticipate when assistance is most needed. At the precise moment a shopper might benefit from support, the AI proactively offers help, giving the shopper the option to engage for the remainder of their shopping journey.

By providing tailored product specifications, personalised recommendations and relevant information, Rep AI can enhance the overall shopping experience and drive higher sales. Merchants typically see a 30x RoI within the first month of implementation. At the same time, they garner insights that enable them to refine their product offerings and deliver better customer experiences.

“While technology has changed immensely in the past 15 years, ecommerce has largely stayed the same, and so has its historically poor conversion rates,” said Yoav Oz, CEO of Rep AI. “Rep AI is the evolution the industry has so desperately needed. Unobtrusive and completely customisable to match each merchant’s product catalogue and brand personality, it brings any sized business the benefits of a highly skilled sales expert that also happens to be infinitely scalable.”

The funding round was led by Osage Venture Partners (OVP), and joined by Oryzn Capital and Flashpoint Venture Capital. OVP, an investor specialising in early-stage, business-to-business software companies, selected Rep AI for its market traction and value proposition.

“Rep AI’s innovative use of cutting-edge AI to provide personalised sales assistance at scale has the potential to redefine customer experiences and boost conversion rates across the ecommerce industry,” said Sean Dowling, partner at OVP (osageventurepartners.com). “We are excited to lead this round and look forward to supporting Rep’s continued growth and innovation.”

Lior Segal, partner at Oryzn Capital (www.oryzncapital.com), added: “Rep AI brings a refreshing new approach to online sales, and it has already begun to realise its great potential. The company’s technology enables merchants to provide personalised sales assistance at scale, and we anticipate this will become a new standard in the market in the near future.”

And Noam Wolf, partner at Flashpoint Venture Capital (www.flashpointvc.com), said: “Rep AI fills the need to consult with a professional while purchasing online. Especially for first-time shoppers at any given site, consumers want more information and assurance before making a buying decision. In that perspective, ecommerce today is broken, leading shoppers to experience distrust and anxiety. Rep AI solves this problem, assisting both shoppers and ecommerce businesses to have a better experience.”

Rep AI (www.hellorep.ai) provides technology that empowers ecommerce merchants to deliver personalised sales assistance at scale, enhancing the customer experience and converting browsers into buyers. A plug-and-play offering that seamlessly integrates into merchants’ web sites, Rep AI leverages behavioural AI and LLMs to offer assistance proactively at the optimal moment in the shopper’s journey. Offering contextually relevant, personalised recommendations and other information addressing the shopper’s needs, it can boost conversion rates by up to 250 per cent.