Norwegian grocery retailer Rema 1000 is deploying smart payment technology from French firm Market Pay across more than 1000 stores.

As a subsidiary of the Reitan Group, Rema 1000 holds a 24% market share in the Norwegian grocery retail sector. Market Pay is equipping the stores with Pax Android A35 payment terminals, capable of accepting multiple payment methods and value-added services relevant for a high-volume large grocery retailer.

These are part of Market Pay’s Pay on Site (market-pay.com/en/pay-on-site) offering based on Nexo specifications. It supports local payment schemes, including the Norwegian debit card BankAxept, as well as international cards such as Visa, Mastercard and Amex. It also enhances loyalty management and shopping experience by enabling customer identification and rewards through their payment cards.

The deployment has already started, with nearly 700 stores set to be equipped gradually over the coming months. In total, 2000 terminals will be distributed, with an estimated transaction volume of around 200 million per year.

In the future, this partnership may extend to Rema 1000’s Danish network and other Reitan-affiliated brands operating in Finland, Sweden and Denmark.

“We are thrilled to collaborate with Market Pay to introduce unified payments across our stores,” said Erik Marcus Torkildsen, head of payments at Rema 1000. “This collaboration aligns with our commitment to providing convenient and seamless shopping experiences for our customers.”

Frédéric Mazurier, president of Market Pay, added: “We are delighted with this collaboration with Rema 1000, a renowned player in the Norwegian food distribution sector. This partnership marks an important milestone in our commitment to providing unified payments for major retail players and transforming the purchasing experience for consumers, while combining quality and accessibility.”

Founded in 2016, Market Pay (market-pay.com) employs more than 300 people in France, Italy, Spain, Belgium, Lithuania, Denmark and Poland), and handles 2.5 billion transactions a year, on 160,000 terminals and over five million cards managed.

Rema 1000 (www.rema.no) has more than 1000 stores in Norway and Denmark. It employs 39,000 people and has 3800 outlets in seven countries in the Nordic and Baltic countries.