Mexico’s largest toy retailer Grupo Juguetron is enhancing efficiency and the customer experience with demand forecasting and replenishment technology from Finland-based Relex.

Grupo Juguetron has 114 stores across 28 states. It selected Relex, a provider of unified supply chain and retail planning products, to implement demand forecasting and replenishment capabilities.

The Relex offering will service Juguetron’s distribution centre and 114 stores in Mexico, driving efficiency in its supply chain and enabling better planning for promotions, events and seasonal demand.

“At Grupo Juguetron, we are committed to maintaining the tradition of bringing the magic of play to every home in Mexico,” said Isaac Sánchez, CIO of Grupo Juguetron. “With the implementation of Relex, we will not only optimise our supply chain but also ensure a more efficient and accurate experience to meet the needs of our customers.”

Grupo Juguetron (www.juguetron.mx) chose Relex for its ability to automate and optimise supply chain planning decisions.

“We are excited to begin this partnership with Juguetron, leveraging our expertise in specialty retail to deliver a robust forecasting and replenishment system,” said Carlos Victoria, senior vice president for the Americas at Relex (www.relexsolutions.com). “With our advanced demand forecasting and replenishment system in place, they will not only enhance their operational efficiency but also ensure optimal stock levels and improved customer satisfaction. This collaboration underscores our commitment to providing tailored offerings that drive significant business benefits.”