Shopping technology firm Instacart says more regional grocers are using its Storefront to power their ecommerce web sites.

The latest batch to adopt the Californian company’s technology include New Orleans-based Canseco’s Market, Harps Food in Arkansas and New York supermarket chain Price Chopper.

Storefront is an easy and affordable way for grocers of all sizes to get online and add ecommerce to their web sites. It powers owned-and-operated ecommerce storefronts for more than 600 retail banners, enabling them to establish and manage their online presence seamlessly.

“Instacart is the only end-to-end omnichannel technology provider focused specifically on grocery, and Storefront makes it easy for grocers to build ecommerce storefronts for web and mobile that reflect their unique catalogue and brand,” said Alice Luong, director of ecommerce at Instacart. “With fulfilment baked in, Instacart Storefront is the fastest way for grocers to get their ecommerce up and running while providing customers with a top-notch experience. We’re proud to partner with grocers of all sizes to help them serve their communities and accelerate digital growth.”

Storefront makes ecommerce easier by featuring built-in catalogue services for rich browsing experiences, automated marketing campaigns to boost customer conversion, and rapid deployment of the latest consumer-centric features and sales tactics for driving growth. Businesses can get up and running in as fast as three weeks.

Storefront (www.instacart.com/company/retailer-platform/storefronts) also unlocks convenient ways for shoppers to get their orders, including same-day priority delivery in as fast as 30 minutes, no-rush and schedule-ahead delivery, and pickup. Instacart’s flexible fulfilment lets retailers choose a model that works for their stores. It includes access to an app for store associates that helps them pick and pack orders, or retailers can tap into the Instacart Shopper network to fulfil ecommerce orders without increasing the burden on staff.

Retailers can upgrade to the Pro tier to access premium features such as fully customisable merchandising, self-serve marketing tools to run lifestyle campaigns, the ability to add a retail media network using Carrot Ads, a dedicated Instacart support team, and support for third-party integrations such as coupons, loyalty and point-of-sale technologies.

“We’ve come a long way in our digital journey by launching our app and web site powered by Instacart Storefront,” said Alexis Canseco, manager of operations at Canseco’s Market (cansecos.instacart.com). “As a locally owned-and-operated grocer, it’s impactful for Canseco’s to provide our customers with the ability to shop online, so they can access fresh groceries and discover new products for same-day delivery throughout New Orleans.”

David Ganoung, senior vice president for Harps Food (shop.harpsfood.com), added: “Instacart Storefront offers our team the opportunity to easily configure and deploy a custom-branded web site, particularly as we continue to grow the number of banners we own and operate. With our business consistently expanding each year, Instacart’s end-to-end offering is easy to develop and quickly deploy, all while continuing to give our customers consistent access to our aisles for same-day delivery and pickup.”

And Casie Broker, chief marketing officer at Price Chopper (www.shopmypricechopper.com), said: “We’re proud to make affordable groceries conveniently accessible for the greater Kansas City community. Standing up an end-to-end, full-service web site was a tall order, but Instacart’s team has continued to support us in our goal of creating a platform that allows our customers to order items for delivery directly through our web site. Our partnership with Instacart means that we don’t have to spend additional effort maintaining operations, and we’re glad to extend this easy, online service to our customers.”

Instacart (www.instacart.com) works with grocers and retailers to transform how people shop. The company partners with more than 1500 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America.