Gap’s Old Navy apparel and accessories brand is improving stock accuracy using New York firm Radar’s technology platform that combines RFID, AI and computer vision to track and locate in-store inventory with high accuracy in real time.

Old Navy’s multi-year plans include a phased roll out of Radar’s AI-powered RFID technology across its nationwide stores to help empower the brand’s staff with real-time inventory information to locate items anywhere in the store and deliver an improved customer experience.

The move is part of Gap’s ongoing commitment to continuous improvement as it looks to unlock value over time through new capabilities that strengthen its operating rigour and scaled platform.

“We’re excited to partner with Radar, which offers a sophisticated platform and analytics that will give our teams greater real-time inventory visibility to provide an even better in-store shopping experience,” said Haio Barbeito, Old Navy (www.oldnavy.com) CEO. “Building on the rigour and discipline that is now core to how we operate, this new technology can place power in the hands of our frontline teams to better serve our customers, an important factor in our long-term strategy to make Old Navy the most loved apparel brand in North America, standing for on-trend style, consistent quality and frictionless experience, all at an accessible price.”

Sven Gerjets, Gap (www.gapinc.com) chief technology officer, added: “In 2025, we are focused on innovating as we pave the way for momentum in the years ahead. This partnership brings proven capabilities that can generate value over time as we take a strategic, multi-year approach to merging technology and retail to deliver a human-centred, digitally led shopping experience. With Radar’s always-on RFID technology, we will look to transform our stores into truly connected spaces, starting with Old Navy. Continuous product tracking can help us optimise inventory replenishment, improve customer and team member experiences, and give us more real-time insights that can support product design and innovation.”

As retailers and brands look to operate more efficiently, being able to track and locate every item in every store is critical. Radar’s RFID and AI platform enables brands such as Old Navy to manage inventory precisely and give store staff the real-time information they need to find products, no matter where they are on the sales floor or in the backroom.

“Old Navy is one of the most iconic American brands and we could not be prouder to officially launch this partnership following pilots across select stores to ensure that Old Navy brand fans are even better served,” said Spencer Hewett, CEO of Radar. “We will provide store teams with ecommerce-level inventory and product insights, enabling them to manage physical stores with the same precision as their online operations. This will help them optimise operations and ensure customers find what they want, when and where they need it.”

Radar’s AI and data-science analytics will also help inform inventory decisions, so companies can stock the right products in the right locations at the right times while reducing shrinkage, stockouts and overstocks.

“Radar’s platform enables granular measurement of product movement down to the shelf, which enables retailers to optimise their floor sets and item locations for more effective sell-through,” said Hewett. “This is something that has been happening for decades in ecommerce and Radar is excited to finally bring the same capabilities to physical stores, with Old Navy at the forefront.”

Radar’s technology powers inventory optimisation in nearly 600 stores nationwide and in Canada across three billion-dollar brands with a pipeline of over 30 other top brands.

Headquartered in New York, Radar (goradar.com) is backed by global retailers, including American Eagle, Gap, Lojas Renner and several Fortune 500 companies.