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Quividi checks traffic for Invenda vending machines
- September 26, 2023
- Steve Rogerson
French real-time audience measurement and shopper engagement expert Quividi is helping Swiss smart vending machine company Invenda measure traffic at all its sites.
By bringing accuracy and transparency to its smart vending machines, Invenda hopes to create more value for its vending and advertising partners.
Invenda specialises in automated retail and Quividi uses artificial intelligence (AI) and computer-vision based platforms providing real-time audience measurement and shopper engagement for digital out-of-home (DooH) and retail.
Their partnership aims to deliver high-fidelity audience impressions to Invenda’s entire network of vending machines.
Invenda’s internet of retail technology powers smart vending machines featuring screens of up to 124cm that can be leveraged to drive incremental advertising revenues. The screen space is sold through programmatic platforms and partner media brokers. The current inventory includes more than 6000 units in retail venues, sports centres, transportation, petrol stations, universities, hotels and offices in 17 countries with a planned reach of 89 million monthly audience impressions by 2025.
“We are thrilled to partner with Invenda to bring our high-fidelity audience data to Invenda’s vending and advertising ecosystems,” said Olivier Duizabo, president of Quividi. “By bringing more accuracy and transparency to its smart automated machines, Invenda will help create further value for its vending and advertising partners. Vending operators will be able to better understand where to place their machines, create more efficient attract loops and closely analyse the engagement funnel by type of audience.”
Francesca Meloni, DooH advertising director at Invenda, added: “Quividi provides the most accurate first-party audience impressions available. We will be offering a unified, precise measurement for each of the campaigns run on our network, worldwide. Our partnership will lead to a more efficient use of DooH and retail media budgets and better results for our advertisers and media agencies.”
The collaboration between Quividi (quividi.com) and Invenda (www.invendagroup.com) helps vending machine operators tap into fast-growing advertising markets. In 2023, the global retail media ad spend is expected to reach $125.7bn while DooH should achieve $17.54bn in ad spend globally.