Swedish digital shelf-edge firm Pricer and California-based Focal Systems, a specialist in shelf-edge AI, are collaborating to accelerate the digitisation and optimisation of the physical store for retailers worldwide.

This collaboration brings together Pricer’s innovations in dynamic pricing and shelf-edge communication with Focal Systems’ computer vision and product availability options to increase shopper satisfaction while optimising retail operations.

As a pioneer in enabling dynamic pricing and digitising shelf-edge shopper communication, Pricer has led the first step of the retail digitalisation journey. Focal Systems has pioneered the application of computer vision to digitising what products are available on-shelf or not in near real time. Together, they aim to empower retailers to improve labour efficiency, reduce out-of-stocks, increase sales and enhance shopper satisfaction.

By integrating Focal Systems’ AI-powered shelf vision cameras with Pricer’s electronic shelf label (ESL) platform, retailers should benefit from:

• Real-time shelf insights: Automated detection and alerting of out-of-stock or low items powering rapid replenishment and increased shopper satisfaction
• Dynamic task automation: Streamlined workflows and prioritised tasks to improve operational efficiency for store staff.
• Communications: Camera-based out of stock detection and communication, flashing ESLs, alternate location communication.
• Seamless integration: Standardised API connections that deliver out-of-the-box value, offering synchronised ESL flashes, messaging updates and shelf-edge intelligence.

“We are proud to combine our leadership in ESL technology with Focal Systems’ AI-powered shelf vision,” said Chris Chalkitis, CDO at Pricer (www.pricer.com). “Both companies share a belief in the digitalisation of the physical store. Pricer has been a pioneer in dynamic pricing and shelf-edge communication. With Focal Systems, we take the next step, digitising what’s on the shelf – and what’s not – to drive greater efficiency and performance for retailers.”

Focal Systems’ AI technology transforms retail operations through real-time shelf monitoring and replenishment task optimisation.

“Partnering with Pricer, a global leader with ground-breaking ESL technology and innovation, creates tremendous value for retailers,” said Kevin Johnson, CEO at Focal Systems (www.focal.systems). “Together, we deliver an integrated, data-driven option that reduces operational complexity, automates workflows and enhances the in-store experience. We look forward to demonstrating this powerful collaboration to retailers and their customers.”

The collaboration officially debuted at last week’s National Retail Federation (NRF) Big Show in New York.