- ABOUT IMC
- IoT LIBRARY
Postron makes it easier to pay for dinner
- October 26, 2021
- Steve Rogerson
California-based smart PoS provider Postron is making paying for dinner more satisfying with a seamless PoS offering.
The set of smart PoS systems is said to improve the dine-in experience and enhance the security of receiving payments.
Postron was created specifically for small-to-medium-sized restaurants and food trucks. It offers handheld smart PoS devices connected through automatic device detection and configuration software, and relies on cloud storage to make sales data and customer profiles always available.
According to a report by CNBC, around 69% of new restaurants fail within their first year, and nearly 80% never make it to their fifth anniversary. While the poor choice of location might seriously contribute to these statistics, research reveals that mismanagement and poor coordination of dining experience are the chief prevailing factors that make restaurants lose customers and subsequently draw the blinds for good.
Another study by Thanx posits that 70% of customers who make it to the table don’t return, putting the average restaurant customer retention rate at 30%.
For a small food truck selling off the corner street, losing 70% of paying customers could crush chances of running a cash-flow positive business. And it only gets worse for dine-in restaurants that have to tackle monthly costs such as food, labour and overhead, approximately losing 90% of their income to recurrent expenses.
Postron says it is, however, giving small to medium-sized restaurants a fighting chance by offering access to a product that boosts customer engagement.
The PoS software can lift efficiency by reducing the amount of time it takes to process an order. It integrates a self-order feature with the point-of-sale system to shorten queues by enabling customers to make, adjust and pay for orders all from their smartphone.
The handheld PoS devices sport slick and chic designs and synchronise with the countertop PoS terminal to achieve a seamless integration that would help every restaurant run a pay-at-the-table service.
Tracking critical s is an important part of data analytics that lets any business accurately measure its performance. And with Postron’s restaurant data analytics platform, restaurants can get a better understanding of their business as well as make better decisions using real-time data.
Asides from computing key metrics such as daily income and order amount, the data analytics platform also reduces the cost and attendant stress of efficient inventory management, letting restaurant owners keep a keen eye on usage while facilitating cost calculations for every dish.
The company has reaffirmed its commitment towards helping small restaurants grow by offering contractless access to the basic features on its platform, as well as an all-inclusive premium monthly subscription package.