California-based Placer.ai has launched a tool that rapidly identifies the ideal tenants for any retail space.

The Void Analysis tool immediately analyses thousands of potential tenants, leveraging key metrics to improve leasing decision-making.

Placer.ai specialises in location analytics and foot traffic data. Void Analysis is an easy-to-use interactive tool that empowers shopping centre owners or leasing representatives to find the ideal tenants for any retail space.

Prospective tenants are ranked and ordered based on various factors, and a list of tenants is then automatically produced, quickly identifying the ideal candidates and candidate types for any vacant retail space.

“The retail real estate market is experiencing an unprecedented moment of change and the role of data in guiding decision-making is only increasing,” said Placer.ai CEO Noam Ben-Zvi. “Placer’s Void Analysis tool enables CRE professionals to rapidly identify the ideal fit for any retail space based on a variety of critical factors. With this information, ideal candidates can be quickly identified and the pitch strengthened with objective, reliable location analytics. The result is a unique opportunity to help CRE professionals make better decisions, and faster than ever before.”

Void Analysis consists of two main elements. First, top potential tenants for any shopping centre vacancy can be identified based on their relative fit score (RFS). The RFS is based on several parameters including demographic fit score (DFS), cannibalisation rate, average monthly foot traffic and co-tenancy fit.

Secondly, users can learn more about potential tenants. They can dive deep into the match between the shopping centre and a prospective tenant, including the breakdown of which factors suggest strong potential success. And they gain a detailed look at key metrics such as household income, gender, age, frequent co-tenants and other parameters to help sharpen the focus and customise the search to account for more variables.

Void Analysis is available to all Placer.ai subscribers.

Silicon Valley-based Placer.ai allows anyone with a stake in the physical world to generate insights instantly into any property for a deeper understanding of the factors that drive success. The platform empowers professionals in retail, commercial real estate, hospitality, economic development and more to understand and increase their offline activities.