Tom Ford Fashion has adopted 3D virtual try-on technology from New York-based Perfect for those shopping digitally for luxury eyewear.

Perfect provides AI and AR beauty and fashion technology. Its collaboration with Tom Ford Fashion brings 3D augmented reality virtual try-on (VTO) technology for eyewear to ecommerce.

The technology is launching in the USA, Canada and Europe by the end of this year.

The aim is to forge stronger brand loyalty, reduce returns and drive sales by empowering customers with confidence in their purchasing decisions.

The virtual glasses try-on technology allows Tom Ford Fashion customers to experiment with a selection of sunglasses in real time using any standard web browser. Users can explore how different styles suit them, all from the comfort and convenience of their homes.

This hyper-realistic and seamless process removes purchasing uncertainties, ensuring shoppers make informed and confident choices.

Tom Ford Fashion’s implementation of Perfect’s VTO is customisable. This bespoke approach ensures the digital experience aligns with the brand’s signature elegance and visual identity. The experience also incorporates precise PD (pupillary distance) calculation, a key element for achieving true-to-scale eyewear visualisation. By reflecting the exact distance between the user’s pupils, this ensures shoppers perceive the actual size and fit of each frame, helping reduce return rates.

“Tom Ford Fashion epitomises timeless sophistication, with this partnership with the iconic brand underscoring a shared commitment to innovation,” said Alice Chang, CEO of Perfect. “Our 3D virtual try-on delivers not only technical precision but also emotional resonance, helping brands like Tom Ford Fashion build stronger customer connections through innovation and personalisation.”

Try out the Tom Ford Fashion luxury eyewear shopping experience at www.tomfordfashion.co.uk/en-gb/eyewear/men/sunglasses/.

Perfect (perfectcorp.com) specialises in AI and AR technology, redefining creativity across beauty, fashion, skincare and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally, empowering users to create, edit and express themselves through photo, video and generative AI tools.