Swedish company OmboriGrid is working with California-based artificial intelligence (AI) powered spatial intelligence platform Pathr.ai to offer insights to retailers on how in-store technology affects customer behaviour.

Pathr.ai integrates with existing Ombori devices and leverages a retailer’s available cameras to acquire spatial intelligence insights without the need for special hardware. This will let those using OmboriGrid analyse what effect in-store technology has on what customers do, by answering such questions as where customers go after using an in-store device, and providing real-time analysis of customer flow.

This can allow businesses to make data-driven decisions that reduce in-store friction, streamline operations, elevate customer experiences and increase profits.

“It’s essential for retailers to maintain high levels of customer satisfaction as a way of increasing return rates and their bottom line,” said Andreas Hassellöf, CEO of Ombori. “We are excited to partner with Pathr.ai and integrate their spatial intelligence on our Ombori solutions to empower retail customers with enhanced customer experiences while increasing their store profitability.”

Alan Flohr, chief revenue officer of Pathr.ai, added: “Customers today expect seamless and personalised in-store experiences and retailers are expected to deliver that level of service. Retailers are also focused on maximising their store profits and driving business results that matter most to them. We’re delighted to team up with Ombori to enable retailers to make data-driven business decisions with Pathr.ai’s spatial intelligence.”

OmboriGrid is part of Ombori Group, headquartered in Stockholm, with offices in the UK and the Philippines. The company is backed by a consortium of investors, including ITab, and has clients worldwide, including H&M, Ikea, Target, Ace Hardware, Lindt and Dufry.

Pathr.ai is an AI-powered spatial intelligence software company that uses anonymous location data from available and existing infrastructure to observe human behaviour in any physical space. Its technology turns raw behavioural and spatial data from existing sensors into actionable and applied business learnings.

Founded in 2019, Pathr.ai is headquartered in Mountain View, California.