Spanish perfume and cosmetics brand Equivalenza, has appointed French SaaS group Orisha to manage its points of sale in more than 500 stores in 20 countries.

With Orisha’s Openbravo store management, Equivalenza can aid the worldwide growth of its store operations, the continuous improvement of the in-store customer experience and expected upgrades in an evolving retail sector.

The rollout is expected to start in Spain during the second quarter of this year and expand to other key markets such as Italy, Portugal and France during the third quarter of 2025.

Equivalenza looked to leave behind obsolete on-premise technology, opting for a modern SaaS cloud option that offers flexibility and scalability. The Spanish retailer wanted a supervised cloud infrastructure, which guaranteed performance, while Orisha’s cloud experts handled security.

Orisha ensures support for fiscal and localisation requirements of the 20 countries. Moreover, thanks to the APIs and extensions that facilitate the modularity and scalability of the system, the Spanish group can achieve a more agile and simple integration with its current ecommerce, ERP and CRM systems.

“The choice of Orisha Commerce’s store management reflects our commitment to technological innovation and to improving the customer experience,” said Gabriel Ginés, CIO of Equivalenza. “We looked for a modern, cloud-based option that could respond to the challenges of our international growth and, at the same time, meet the local requirements of each of the countries where we operate.”

Mar Vieiro, executive director at Orisha Commerce, added: “We are confident that the deployment in more than 500 Equivalenza stores worldwide will be a success. We have a great international experience with leading retail brands such as Decathlon or the fashion group SMCP. Under the Orisha Commerce brand, we will continue to ensure that retailers can develop their store networks quickly, smoothly and securely.”

Equivalenza (corporate.equivalenza.com) is a Spanish brand specialising in perfumes, cosmetics and wellness at affordable prices. It has a network of its own stores and franchises, with more than 500 stores in 20 countries, offering more than 150 fragrances.

Leveraging its portfolio of B2C, D2C and B2B SaaS, Orisha Commerce (commerce.orisha.com) enables retailers and brands to deliver seamless unified shopping experiences for customers and associates, from browsing and discovery to transaction, acquisition and consumption across all physical and digital touchpoints. With more than 3500 clients, Orisha today powers more than 60,000 retail touchpoints, such as fixed tills, mobile PoS, self-service terminals and kiosks, and facilitates online sales for over 1000 businesses, with a dedicated team of 500 employees and collaborators spread across 11 offices in four countries.