US shoppers can order groceries direct from the screens of their Samsung smart fridge following a multi-year partnership with California-based Instacart.

Through the integration of Samsung’s AI Vision Inside proprietary food recognition technology together with Instacart’s product-matching API, the partnership will enable a simple, convenient and technology-driven grocery shopping experience for consumers.

Starting with 2025 Bespoke refrigerator models with different types of screens – including the 81cm AI Family Hub+ and the 23cm AI Home – and AI Vision Inside, the functionality will enable consumers to replenish their grocery items through Instacart by leveraging the Vision AI food recognition technology.

With AI Vision Inside, consumers can not only manage their food inventory but, going forward, the experience extends by enabling replenishment through Instacart, directly from the refrigerator.

“Samsung is working tirelessly to enable a more convenient home experience for our users with innovative technologies,” said Jeong Seung Moon, executive vice president at Samsung Electronics (www.samsung.com). “The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping platform will be a great example of how partnership can create a new level of convenience.”

Daniel Danker, chief product officer at Instacart, added: “We’ve all dreamt of a refrigerator that could replenish itself and now, thanks to this partnership with Samsung, that’s no longer the stuff of science fiction. With the Instacart Developer Platform that will power this seamless integration, Samsung Bespoke refrigerator owners will be able to place grocery orders and easily restock empty fridge shelves via same-day delivery through Instacart from their favourite local grocery retailers.”

The Instacart experience will also roll out to existing AI Family Hub+ units equipped with AI Vision Inside via over-the-network (OTN) firmware updates during 2025. This is another example of Samsung’s Smart Forward updates, which provide added value to consumers by enhancing the appliances they already own.

Instacart (www.instacart.com) partners more than 1500 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.

• Instacart has announced partnerships with two point-of-sale (PoS) providers – Dumac Business Systems (www.dumac.com) and Truno Retail Technology (www.truno.com). They will offer Caper Carts – Instacart’s AI-powered smart carts – to their grocer networks, providing end-to-end PoS integration from sales to implementation.