Conversational AI specialist NLX is expanding its AI product to the retail sector. NLX Journey launched in July this year, and was initially targeted at the travel and hospitality sectors.

NLX Journey integrates search, customer service, and commerce across multiple brands in one conversational experience. This benefits companies with multiple retail brands as the technology pulls in product recommendations and content from multiple websites and allow the shopper to transact without leaving their initial destination.

The platform is no-code and is designed to be up and running in a few weeks with little or no engineering involvement.

It lets retailers address complex and nuanced retail use cases, navigating selection based on personal preferences and external factors. NLX Journey combines all this functionality for the end user in the retailer’s existing mobile app or website.

NLX was inspired by the experience of building a conversational AI platform from the ground up for a global, Fortune 100 financial services company. That process revealed the unmet need in the marketplace, which is the ability for enterprise brands to efficiently build and scale leading-edge conversational AI solutions for any business function. It also informed key NLX differentiators, including no-code implementation and development that allows non-technical teams to create and manage their own conversational applications at scale. NLX is compatible with any existing tech stack, including first- and third-party AI technologies.

“Retail and fashion AI applications in pop culture, like the outfit-making app in the movie ‘Clueless’ or the smart fridge in HBO’s ‘Silicon Valley’ demonstrate how consumers wish they could interact with brands,” said Andrei Papancea, CEO and Chief Product Officer of NLX. “The great news is, now retailers and manufacturers can create even richer and more advanced conversational experiences for their customers.”