Chicago-based consumer intelligence company NielsenIQ is working with Vusion Group, a specialist in smart digital labels and retail IoT, to harness data and connected technologies for digitalising physical stores.

The combined expertise and technology, which includes AI, serves thousands of retailers and manufacturers in the fast-moving and durable consumer goods sectors. The primary objective of this collaboration is to integrate NielsenIQ’s and Vusion’s retail point of sales data, shelf insights and consumer data sets. This integration should help optimise assortment, merchandising tactics, promotion and pricing management, and increase supply chain efficiency.

The combined services will be available in the USA, France and Italy first, however they are aiming for a rapid penetration of further retail markets in Emea and North America. Ultimately, this collaboration should enhance consumer preference for retailers and suppliers alike.

“This exciting relationship demonstrates our continued commitment to revolutionise the way retailers and manufacturers approach growth and consumer engagement,” said Tracey Massey, COO of NielsenIQ. “It is yet another perfect example of how combining cutting-edge AI technology and data insights can help the industry become smarter and more efficient.”

Thierry Gadou, CEO of French firm Vusion Group, added: “By combining our expertise in digital labels and retail IoT with NielsenIQ’s advanced consumer insights and data solutions, we are empowering retailers and manufacturers to make smarter decisions, optimise their operations and ultimately drive greater performance across their businesses. This is a significant step in transforming the retail landscape, connecting Vusion Group’s advanced technology to NIQ data.”

Vusion (www.vusion.com) serves more than 350 large retailer groups in Europe, Asia and North America. By leveraging IoT and data technologies, it empowers retailers to re-imagine their physical stores into efficient, intelligent, connected and data-driven assets.

NielsenIQ (www.niq.com) is a consumer intelligence company delivering an understanding of consumer buying behaviour and revealing pathways to growth. It has operations in more than 95 countries covering 97% of GDP.