UK supermarket chain Waitrose has invested in Netcore Unbxd’s AI-driven search platform for personalised online shopping.

Indian firm Netcore Unbxd is a provider of AI-powered product discovery technology for ecommerce. The aim to improve Waitrose’s online search and browsing experience and develop personalised and tailored experiences for shoppers.

The partnership with Netcore Unbxd will allow Waitrose to improve customer service based on past customer buying patterns and behaviour. This includes search and browsing habits, product favourites, and brand choices. Shoppers will benefit from relevant and accurate search results, making it quicker and easier to find what they need.

Waitrose will also be able to automate the search experience by providing relevant results for more complex searches. For example, if a customer searches for “drinks for teetotallers” then the search results will display a range of alcohol-free drinks to browse through.

“When it comes to providing a seamless and personalised shopping experience, AI and machine learning play a pivotal role in understanding and meeting customer needs,” said Pavan Sondur, CEO at Netcore Unbxd. “We are thrilled to partner with Waitrose. With our Unbxd suite, Waitrose will be able to optimise their web site, deliver relevant search results, and ensure meaningful shopper interactions.”

Waitrose director of online Laura Burbedge added: “We know that our customers are busy and need to be able to quickly fill their online shopping trolley with minimal effort. Through working with Unbxd we have already seen a significant improvement in customers satisfaction with our search feature, with more personalised results.”

Other ways that AI can optimise customer journeys are through cognitive customer care, personalised marketing, recommender systems, AR shopping, customer segmentation, headless commerce and semantic search.

Waitrose (www.waitrose.com) has 329 shops across Great Britain and the Channel Islands, including 65 Little Waitrose convenience stores. It holds a 5.1% share of the UK grocery market. Beyond the UK, Waitrose exports own-label and branded goods to over 50 countries and supports fruit growers in South Africa through the Waitrose Foundation.

Unbxd (unbxd.com) serves as an AI-powered product discovery platform, elevating the ecommerce experience with personalised interactions. By providing contextually relevant search, personalisation and product recommendations, alongside an intelligent product information management platform and an intuitive merchandising console, Unbxd offers brands the tools to optimise their ecommerce objectives.